Speaking of product strength, big screen, intelligent interconnection, voice interaction, driving assistance ... At the moment when product functions are becoming more and more homogeneous, people have high cost performance and high recognition of brand value, so they must be fans of enterprises. As it happens, Euler has all these advantages.
Recently, Great Wall Motor released the latest sales data. The sales volume of Euler brand in September was 66 19 vehicles, up 253% year-on-year and 38% quarter-on-quarter. Among them, black cats have become the main sales force of Euler brand.
1, the sales volume reached a new high, with obvious advantages at the same level.
Since March? The sales of Euler black cats have been climbing all the way, and the sales volume has reached a new high. The rapid growth in September also injected new vitality into the overall sales of the Euler brand.
With its help, the sales volume of Euler brand in September was 6,684 vehicles, up by 2,065,438+0% year-on-year and 37% quarter-on-quarter. The cumulative sales from June to September reached 265,438+0032 vehicles. Sit firmly in the third place in the monthly sales list of new energy bicycles and become the leader of the first echelon of new energy vehicles.
Classic products are the key to the brand's core competitiveness, and the position of Euler Black Cat in its market segment has not been shaken. Previously, Euler Black Cat entered the new energy market with a single model sales volume of TOP5, and the A00 market with a battery life of more than 300km ranked first.
The zero-run T03, which is similar to its positioning, sold only 990 vehicles in September, and the huge gap in sales also confirmed the good reputation of black cats in this market segment.
2. Can you sell it cheaply? Quality is also very important!
Of course, Euler can achieve good sales, and the low price is an unavoidable reason. The price of 70,000-80,000 makes it easy for interested consumers to start without too much hesitation.
In addition, according to the dealer's quotation, Black Cat currently has discounts ranging from 7000- 1 10,000 yuan in various regions, and can also enjoy the interest-free loan policy. It is not surprising that such a price can attract consumers.
But besides being cheap, black cats can be top-notch and related to their own product strength. At the same level, products that are cheaper than Euler Black Cat are not as strong as its products, and products that are stronger than it are more expensive than it.
J. D.Power, a world-renowned research company, recently released the quality ranking of new energy vehicles on sale in China market. Euler Black Cat ranks among the top three in the whole pure electric vehicle market, second only to Weilai and Tesla.
From the perspective of market segments, according to the list data, among the small pure electric vehicles, Euler Black Cat takes the lead, ranking first in the quality of new cars in the market segment.
Euler Black Cat is built on the exclusive ME platform, which was built by more than 500 experts, and Great Wall Group invested 30 billion yuan. It is also the first exclusive platform for electric vehicles in China. It designs the vehicle structure based on the demand of pure electric vehicle, which greatly improves the safety attribute of Euler Black Cat.
Although positioning A00 class, the interior space of Euler Black Cat is comparable to A0 class car. The wheelbase of 2475mm can provide excellent front and rear row space, and the trunk volume of 200L is enough to meet daily needs.
3. Kung Fu is angry
To sum up, Euler Black Cat has outstanding performance in safety and intelligence, and also has advantages in battery life and space. It also inherited the pure bloodline gene of Great Wall Motor and was born on the exclusive ME platform. High-quality Sandian makes the quality more secure.
Of course, as a 60,000-class A00 pure electric vehicle, the shortcomings of the black cat can not be ignored, such as poor suspension damping adjustment, which leads to poor shock absorption performance. At the same time, this car also has some shortcomings in NVH control, which leads to loud noise inside the car and affects the daily driving experience.
If Euler Black Cat can make up for the shortcomings, the momentum of future sales increase may be stronger.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.