What is the algorithm for accurate push of big data?

Accurate push of big data is an algorithm for new media to give priority to news, videos, paragraphs and commodities that people want to see according to the information processing of big data. Algorithm push is a coding program, which can classify, label, integrate and sort flood news information in the era of big data, and then convert the input data into output results through specific operations, and then push them to relevant users with specific needs. At present, personalized recommendation mechanisms in news dissemination and social media are all based on algorithmic push. Through the multiple analysis of audience interest characteristics and social relations between users, the user needs are deeply analyzed, so as to carry out personalized push.