A developer in Nanjing launched the Watermelon House Exchange. What do you think of this marketing method?

I just heard that there is a wheat exchange, and then there is a garlic exchange. Now there is a watermelon exchange room. On the surface, things are used to offset the price, and watermelons are used as agricultural products to offset the price of some commercial houses. In fact, the dividend period of the real estate industry has gradually stabilized, and combined with the current policy of not speculating in housing, it has also encountered comprehensive factors such as economic recession under the influence of the epidemic. This makes some real estate enterprises adopt special marketing methods when promoting real estate.

1. Interpretation of the marketing model of Watermelon House Exchange.

Through the poster in the publicity campaign of "Watermelon for House" launched by a real estate in Nanjing, Jiangsu Province on June 28th, we can know the marketing details as follows: Watermelon can be deducted from the house price at the price of 10 yuan per catty, and each suite is limited to 10000 kg, corresponding to the house price of100000 yuan. The duration of the activity is 18 days, and in July it is 18 days.

Looking at the price of watermelon 10 yuan per catty, it feels like buying agricultural products at a high price and giving profits to farmers who grow melons. However, in the actual purchase, the watermelon in the promotion does not need to be pulled to the sales site, and it is not important whether there is watermelon in hand. Watermelon is just a gimmick to attract spectators. In other words, the house has been reduced in price. Come and buy it.

Compared with the price of the house, the price of watermelon is a little insignificant.

For sellers, what they need is not watermelon, but better house and service.

For the seller, it may be true that several watermelons are needed in a summer. But if you have tens of thousands of kilograms of watermelons, what you need is to reduce the inventory of the house.

The watermelon house transaction may attract many people to watch it for a while, but what can really promote the transaction depends on the location, value and quality of the house.

Therefore, for sellers, instead of threatening to collect melons, it is better to take good land, do the right house and improve the service when selling houses.

For buyers, the watermelon exchange attracts your attention, but you still have to see whether the house really matches you.

Changing rooms with watermelons is really attractive. If you really have watermelons, you can still sell them at a high price of 10 yuan 1 kg. But selling watermelons and buying a house depends more on whether the house itself suits your needs and needs.

Pay more attention to avoid being carried away by watermelons and see how much the so-called watermelon discount can reduce the price of the house.

I believe this marketing technique will stop soon, but the actual publicity effect of the property has also come out. There will be more house changes in the future. As for what it is, it may be flowers, grass, fish and vegetables. But building a good house, selling a good house, and consumers buying the house they really need is the right way.