1. The growth path of market research analysts is as follows:
1, continue to take the road of market research. With the continuous accumulation of experience and rich knowledge and experience, you can become a senior survey analyst and a senior market information analyst after passing the certification of relevant institutions, and you can work in specialized market consulting companies and research institutions;
2. Have strong organizational management and leadership coordination skills, and are expected to develop into managers of enterprises or institutions, such as brand managers and market research managers.
3. Be a consultant. After you know the workflow of the industry well, you can consider "self-reliance" to provide the required market data and related consultation for enterprises or institutions.
Second, the work content
1, determine the inspection items;
2. Design the investigation scheme;
3. Collect relevant information;
4. Design the questionnaire;
5. Sampling design;
6. Guide and train investigators;
7. Conduct pre-investigation;
8, organize the implementation of field investigation;
9. Processing and analysis of survey data;
10, writing investigation and analysis report;
1 1, evaluate and form an investigation and analysis report, etc.
Third, the ability and quality necessary for occupation
Survey analysts are very needed and popular talents in the current market, such as government agencies, comprehensive research departments of institutions, enterprises and so on. These talents have strong research and comprehensive analysis ability, and can be engaged in investigation, research, statistics, prediction, marketing, consulting, analysis, management, overall planning, planning, advertising and other work.
With the continuous development of market economy and the progress of science and technology, market research and statistical analysis are paid more and more attention, and there are more and more investigation companies and consulting companies in society. Judging from the market demand, the development prospect of this profession is very broad. Because people engaged in this industry should not only have certain professional knowledge and skills, but also have strong communication and coordination skills, so the income of professionals in this industry is relatively high. Survey analysts have a wide range of employment, and many large enterprises need talents who can build data models and have the ability to analyze and apply survey data. From the perspective of competitiveness, survey analysts are very competitive. As long as you have the knowledge and ability of data analysis and model analysis, it is not only the market research industry, consulting industry, etc. Such professionals are also needed, so they are sought after by many industries.
Specifically, survey analysts generally require bachelor degree or above in statistics, economics, psychology, marketing, management, sociology, and have good information collection and analysis ability, planning ability, learning ability and communication ability, as well as initiative, responsibility and service consciousness.
The annual salary of newly graduated college students engaged in survey analysts is generally 50,000 to 60,000 yuan, and the annual salary can reach 100,000 yuan or more after having certain work experience. In addition, because foreign companies are more mature in marketing strategies, market research and analysis talents are more popular in large foreign companies and their salary levels are more attractive. According to the investigation of relevant departments, in order to develop the market, daewoo motor has set up a market research and analysis department, and the average salary is about 20% higher than that of the marketing department. In large multinational companies such as Daewoo, Procter & Gamble and McKinsey, the annual income of market research analysts can mostly exceed 654.38+10,000 yuan.