It should be a platform for mutual communication and sharing. Everyone can get much more information than before, but why is this strange phenomenon? We may be able to explore one or two from the recommendations of these apps.
The "Information Cocoon Room" of Internet Platform
On a short video platform like Tik Tok, if you are a new user, then Tik Tok will really recommend all kinds of wonderful short videos, from food to scenery, from beautiful women to handsome men. When all kinds of information enter your eyes, you will sigh the richness of the world, but when you like a short food video, you will be recommended more short food videos in the next push. If you continue to like or watch the pushed video, it will continue to push you more short food videos. In this case, your Tik Tok APP may really become a gourmet short video app.
The reason why this happens is closely related to the development of big data and algorithms. Using big data and algorithm recommendation technology, Tik Tok has captured a large number of loyal users with accurate personalized content push. The secret of Tik Tok's success is to make full use of today's headline data mining technology to collect users' browsing records, likes and user demographic data. , file users and push content that meets the "needs" of users.
This recommendation really won the hearts of users, because Tik Tok provided what they wanted, which did not need to be searched. On the other hand, Tik Tok also cut off the possibility for users to learn about other aspects here. Tik Tok draws a circle for users, and all the information you want to know is provided for you in the circle. But more information outside the circle can't enter your field of vision, let alone study. Over time, users' thinking ability to look at things in an all-round way has declined, and this change is hard to detect by themselves. It's like wrapping yourself in a cocoon and being isolated from the outside world. In 2006, Keith Sunstein, a professor at Harvard University, also called this phenomenon "information cocoon room" in his book "Information Utopia-How People Produce Knowledge".
On Tik Tok's short video platform, we provide users with a lot of homogenized content that meets their "needs" through algorithms and big data, so that users can set limits for themselves. On Weibo, another social platform in China, it is another story.
In recent years, Weibo seems to have become a battlefield. Any widely discussed topic will always lead to a heated debate between the opposing sides. Of course, the argument is good, and it is normal to have different opinions. Only when there is debate can ideas interact and progress be promoted. But in Weibo, arguing is another matter. There is no insightful thinking or discussion about the event. More people just act as emotional exporters in the battlefield of Weibo, arguing only for the sake of arguing, regardless of the content.
Weibo and Tik Tok have some similarities. You can choose your favorite content and pay attention to your favorite bloggers. And through this choice, you can easily get more content that suits your preferences. And your favorite content will be pushed to your Weibo interface at the first time. And Weibo is more social. When you like something, you will also meet people who meet your preferences. This is also a very normal thing. It is easier for like-minded people to establish communication, but on the Internet, communication between people becomes easier. If you agree, you will gather a group of people with the same views. This is a group, but in this group, people's views and opinions are the same, and there are no individuals who put forward different views. This has led to the overlapping and strengthening of this view and the spread in this group. Let this group of people think that this view is all and the truth. However, the spread within this group may lead to the alienation and distortion of this concept, and also lead to a subtle influence on the ideas of individuals in the group.
The appearance of this situation will make this group show considerable rejection in the face of people or things that disagree with themselves, and they are unwilling to accept or understand each other's ideas, because this is an energy-consuming thing. Rejection is the simplest and most labor-saving way.
Of course, this phenomenon of taking groups as circles, believing in the same ideas and isolating themselves from the outside world information is very similar to the information cocoon room, and can almost be considered as twin sisters. This phenomenon was put forward by psychologist Cass R. Sustan.
The "Breakthrough Road" of Information Cocoon Room
When we know how to build an information cocoon house on the Internet platform, how to break through the cocoon? Either hope that the platform can change its own algorithm to make itself more responsible, or start from its own changes, let itself grow up and break the information cocoon.
Be curious and dare to explore the unknown.
Always accepting single, one-sided information that only interests you may make you look at the problem from a one-sided perspective and lack cognition. By keeping my thirst for knowledge and daring to explore the unknown, I can gain more opinions and find more valuable information. And learn from it.
Keep a humble attitude
When you are arguing with an artificial subject, you can keep a humble attitude. If the other party has something worth learning, you should learn more, instead of opposing the other party just because they disagree. To learn from different viewpoints, we must first keep a humble heart.
Improve your information literacy
In this era of information explosion, thousands of new information are added every day, and we can't know all of them, so you should learn how to identify information, what is valuable and what is useless. Keep a clear head in the face of a lot of information, find the key and eliminate the homogenized content. Let information serve you, not be trapped by information.
Let the algorithm work for you.
Since the features of the algorithm are displayed there and you are interested in recommending information, you can make good use of this feature to find the really valuable information you need, which will help you reduce the time you spend. Algorithms are just tools, and the purpose of tools lies in the people who use them. Some people use it to waste time aimlessly, while others use it as the most convenient tool for their study and progress.
In the final analysis, people's choice is the basis of everything.