What types of people grow grass in Xiaohongshu? Different types of talents have different promotion points.

For the grass planters in Xiaohongshu, they are divided into different types according to different positioning. So what is the distribution of the types of grass growers in Xiaohongshu, and what is the content positioning? Come to the Malaysian media today to share your views. For merchants, Xiaohongshu Daren is a walking flow reservoir. Therefore, the distribution of people who grow grass in Xiaohongshu should be divided according to the order of magnitude. Basically divided into: thousand powder Landman, ten thousand powder little red book koc, little red book waist kol, little red book head kol, little red book title kol, star. What are the content positioning of different types of grass farmers or different orders of magnitude? The content positioning of 1, Qianfen and Passerby Number. Qianfen (1k-5k powder) or passerby number. (50-800 powder) is used to plant grass, mainly to increase the volume of brands or products, increase the keywords of "XXX" brand and search for more notes. That is to increase exposure, pile up keywords and dry goods. In fact, this part does not require users to pay directly for their products in one step, just to gain popularity. Natural content tends to promote products and do harmless and effective publicity. What types of people grow grass in Xiaohongshu? 2. The content orientation of ten thousand powder koc The number of fans who grow grass in ten thousand powder is about 1w-5w. Crowd effect 2w-8w. These talents have very good data, high account weight and high explosion rate. If you can pick the number in planting grass, it is also a very cost-effective account type. Moreover, due to the special status of koc, Xiaohongshu naturally has the affinity of consumers, and the natural content is more inclined to guide consumption. 3, the content positioning of kol at the waist of Xiaohongshu kol planted grass at the waist of Xiaohongshu. With the foundation of the notes on grass planting at the bottom, you can start to do large-scale promotion. Waist kol is a leader with a large number of fans, and the number of fans of waist kol varies from 10-20w (different categories have different standards for waist fans). This fan base effect is about 40w people, which can help you achieve great influence. It can also serve as a call for opinion leaders. If fans are attracted by the real thing, the exposure will be considerable. As opinion leaders, the content of this kind of little red book talents is more about influencing consumers' decision-making, rather than simply guiding consumption. 4. kol content positioning of the little red book overhead This type of little red book owner has huge traffic distribution, which can be said to be a path to high-end products. In other words, the promotion began to move towards high quality and high optimization route. This type of consumption index and guided consumption index are extremely high, so the content is more inclined to the added value of this product, and in order to seek the favor of more vertical users, we choose to expose more marginal uses to attract users in different fields. The above is about the sharing of the distribution of grass farmers in Xiaohongshu. Of course, it is recommended to seek the cooperation of professional media organizations such as Laima Media, who will provide one-stop service to solve any problems you are worried about and give you a comfortable and satisfactory plan and quotation.