What's the difference between a securities broker and a securities investment consultant?

⊙ Investor Education Center of Shenzhen Stock Exchange In the current securities market, securities brokers and securities investment consultants are the people who have more contact with investors. What's the difference between them? Are their practices compliant? How to deal with them? This is very important for new investors. I. Introduction of employees of the securities business department The employees of the business department can be basically divided into three categories according to the nature of their posts: first, those who are engaged in back-office operation support, such as counter, finance, information technology and other personnel; The second is the personnel who provide professional consulting services to customers, such as customer service and investment consultants of the sales department; Third, people engaged in customer solicitation and market expansion, such as account managers and securities brokers. The staff engaged in customer solicitation and customer service activities in the business department can be employees of the business department or securities brokers. Employees of the business department are engaged in customer solicitation and customer service, which are generally registered as "general securities business" and "securities brokerage business marketing"; Securities brokers sign agency contracts with securities companies to engage in customer solicitation and customer service activities within the scope authorized by the securities companies, and are registered as "securities brokers". Securities investment consultants signed labor contracts with securities companies and securities investment consulting institutions, and obtained the qualification of securities investment consulting. Actually, the cruise ship squatted and let Song's room drip epilepsy. Squat made Bana in Song Dynasty squat with thin rice, which made it difficult to get rid of the shackles. According to relevant regulations, brokers are mainly engaged in publicizing securities knowledge, introducing business processes, laws and regulations related to securities trading, and transmitting materials and related information recommended by securities companies to investors. Investors should be alert to the behavior of securities brokers beyond the above authorization scope and avoid corresponding risks. When accepting services, we should pay attention to the following points: Do not let brokers open accounts, close accounts or transfer money on their behalf, especially do not disclose their account passwords to brokers; Judge whether the information provided by the brokerage firm is provided by the securities company it serves, and judge whether the brokerage firm has any irregularities such as using false information to induce investors to conduct unnecessary transactions; When a securities firm and an investor agree to share the investment income, and make a commitment to the income of securities trading or compensate for the loss of securities trading, investors should keep a clear head, refuse in time, and report to the securities company they serve. Third, how to judge the compliance of securities investment consulting services Securities investment consultants are employees who accept clients' entrustment, provide them with investment consulting services related to securities and securities-related products as agreed, assist clients in making investment decisions, and directly or indirectly obtain economic benefits. The service content includes the choice of investment varieties, investment portfolio and financial planning suggestions. Before accepting services, investors should identify whether the behavior of investment consultants meets the following points: 1. Carefully check the relevant qualifications, and inquire whether the securities companies providing services have the corresponding qualifications, and whether the designated securities investment consultants have the qualifications of securities investment consultants. 2. Before signing the investment consulting agreement, carefully read the risk disclosure provided by securities companies and securities investment consulting institutions, and carefully evaluate their own risk tolerance before signing the agreement; When signing the agreement, the rights and obligations of both parties, the contents and methods of securities investment consulting services, the responsibilities and prohibited acts of securities investment consultants, the charging standards and payment methods, and the conditions and methods for terminating and dissolving the agreement. It should be clearly defined. 3. Investors should know that the service of securities investment consultant is only the service nature of assisting investment decision-making. Investment consultants only assist clients to make investment decisions, and do not make decisions for clients. Customers should know that they should bear their own investment risks according to the principle of "the buyer is responsible" when making decisions. In order to avoid risks, investors can carefully understand the personal integrity of securities investment consultants before accepting securities investment consulting services, and at the same time have an objective and general understanding of their past experience and performance. 4. Investors should carefully pay the fees for securities investment consulting services. According to the regulations, they can't pay the relevant fees to their personal accounts, and they must clearly charge the service fees in the name of the company account. Securities companies usually charge a one-time fee according to the investor's service period and asset size, or negotiate with investors to charge a fee according to the agreed transaction commission rate. If the securities investment consultant collects fees from investors many times in a short period of time, investors should be alert to whether these fees are legal. Fourthly, the difference between a securities investment consultant and a securities broker lies in their identity relationship. A securities broker refers to a natural person other than a securities company entrusted by a securities company to engage in activities such as customer solicitation and customer service, and does not belong to employees of a securities company; Investment consultant refers to the formal employees of securities companies and securities investment consulting institutions who have obtained the qualification of securities investment consulting and provided investment consulting services. Second, the registration requirements are different. Securities brokers can register after passing the securities qualification examination; Investment consultants must pass the special examination of investment analysis, have a bachelor's degree or above, and have more than two years of securities industry experience. Third, the service content is different. The customer service of securities brokers is limited to delivering research reports and information related to securities investment provided by securities companies to customers, and individuals cannot directly provide securities investment consulting services; Securities investment consultants can understand the customer's needs, evaluate the customer's risk tolerance and provide targeted investment consulting services according to the contents of the agreement. (This article is provided by Guo Songping, sales department of Huaihe Road, Tongling, Huaan Securities Company. The articles in this column are only published for investment education purposes and do not constitute investment advice. Investors operate accordingly at their own risk. Shenzhen Stock Exchange strives for the accuracy and reliability of the information involved in this column, but does not guarantee its accuracy, completeness and timeliness, and is not responsible for the losses caused by the use of this column.