Paying a correct return visit to customers can not only bring you a lot of useful information, but also promote the completion of orders. So, how should the salesperson pay a return visit to the customer correctly? This paper puts forward four suggestions on this issue.
Based on many years' experience, this paper summarizes some strategies and skills of return visit for your reference only:
The first, third, seventh and fifteenth principles. Many new salesmen feel that there is nothing left after visiting customers, so it is not advisable to contact you if necessary. Often, making an appointment to visit can't impress customers and attract others' attention at all, so call again three days after making an appointment to listen to the other party's views and suggestions on you and get effective information from the other party.
Seven days is the time to impress your customers. At this time, you should solve the problem of customers' views on you in previous visits, which will deepen the recognition and recognition of each other. Fifteen days is the time for you to decide whether to follow up. If you still have no intention, you can choose to give up or continue to follow up.
Second, look for reasonable opportunities to pay a return visit. Under normal circumstances, we usually call back on holidays, but it should be noted that we should never talk about business at this time. We can ask each other what they are doing recently, what activities they have on holidays, blessings and other related topics. Get to know each other better. At this time, you are not selling your own business, but selling yourself.
Third, promotion or activity strategy. Generally, when you pay a return visit, you can call to ask about the latest situation. At this time, you should find a suitable opportunity to introduce your activities to the other party and tell him that there is such a preferential policy, not to sell my products to you. Buying this product is good for you. This will not cause customers' resentment, but the topic should not be too long. Just mention it.
Fourth, it is the introduction method. We can take circuitous measures, such as listening, introducing, and so on. Before starting to do business, we should get close to each other and attract their attention, so as not to rush for success. You sell yourself first, and then slowly get in touch with related business.
Expanding reading: the skill of using social media to promote sales skillfully
Of course, selling on the Internet also has certain challenges. Thousands of enterprises are trying to sell products and services on the Internet. If you choose the wrong channel, you can't let consumers see your product, or you can't let them hear your story, then you leave the opportunity to others.
How to sell effectively on social media? How can entrepreneurs interest consumers and turn visitors into shoppers?
On how to tell brand stories on social media, formulate sales strategies and attract users to pay, here are some precautions that need your careful study.
Make a detailed plan
Before using social media for sales, you need to conduct an exercise in the company and make a detailed plan. You need to find the brand story you want to tell, and whether you want to promote a product on social media or make social media a tool for customers to interact with you.
Don't assume that your potential customers and existing customers will have the same perception of product value as you. For example, if you are a consultant, you will often use blogs and Twitter to publish professional content to show people your professional level. But don't forget, customers ask you for help. Besides your professional knowledge, they also have an important demand, that is, I hope you can save them time and money or create value for them.
You also need to pay attention to what consumers themselves post on social media. You should pay attention to the trends and trends on social media, look for all the clues and let yourself know why people like or need your products. You should take notes carefully, and then make targeted improvements to the content. Research (not speculation) is a key factor. To turn viewers on social media into buyers, you need to know your customers very well.
Don't think that poking users' pain points will make them buy your products.
If your existing customers encounter some problems or difficulties, you should publish purposeful content for these difficulties and provide them with 3-5 ways to solve the problems. Think of yourself as a bridge and let customers succeed with your help.
Your main job is not to ignore their pain points or sympathize with their pain points, but to focus on helping them find solutions.
Publish content
Stop using fixed-point automatic publishing. Not that this method is not good, but that it is not good enough. You need to publish some real-time content of specific events and interact with followers. In the network world, people want to communicate with themselves at the other end of the network cable, not a machine.
When sharing or promoting products, don't forget to publish content for concerned users. Interacting with fans is one of the ways to do it well.
Don't just remember to promote products or attract new customers on social media, especially if you haven't contacted them before.
Find the consumers you have interacted with. They are big fans of yours. You should interact with them more and even provide rewards for them, their friends and family. In cooperation with promotion partners, you should ask them if they need help. You should let them know that you are willing to help them before they help you promote it.
Retain consumers
Don't think that social media is a place to turn online users into sellers. Many times even if you succeed in getting them to buy your product, if you don't do it well enough, they will still turn around and leave.
Social media is a place to connect and trust with others. You should formulate a strategy to maintain good relations with consumers. After they click on the link you posted and complete the purchase, you still need to continue to provide them with help and services.
Don't publish the same propaganda content repeatedly.
No matter how good the promotion is, it needs to end one day. Only in this way can you evaluate and improve your activities.
Don't forget to ask the analyst to tell you which social media platform brings the most traffic to your website.
You should keep track of those consumers who have bought products from you. Send them an electronic thank-you letter; Provide coupons for their next shopping; You can also thank them directly on social networking sites. After you do this, they will be more willing to share your products with others. You can also invite them to share and recommend your products.
To sell on social media, what do you need to build first? A sense of existence? Let others know that you are here and invite potential consumers to get to know you better. It's not up to you when they buy products, it's up to them. Anyway, you should let them know that you are willing to help them whether they want to buy your products or not.
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