Zhu Zhen Aesthetics is a luxury beauty and skin care brand inspired by pearls. Its founder, Ms. Peggy Sun, has many years of experience in research and development of skin care products and a unique skin care concept. The brand insists on high quality and unique design concept, pays attention to product research and development and quality control, and meets consumers' demand for high-quality beauty and skin care products. At the same time, Zhu Zhen Aesthetics has successfully expanded its market through word-of-mouth communication and the use of new media channels, becoming one of the most eye-catching brands in the beauty industry. Based on the above brand positioning and market performance, it can be clearly said that Zhu Zhen's aesthetics belongs to middle and high grade.