Network marketing belongs to marketing work, which is generally the responsibility of the marketing department and works under the leadership of the deputy general manager of marketing. Generally, a special department or working group should be set up.
Members are composed of network marketers and network technicians. Even if streamlining is considered at the beginning of the work, there must be someone in charge. The initial work of investigation, planning, coordination and organization is heavy, and it is difficult to ensure the completion of the work by taking part-time jobs.
2. Synthesize the opinions of various departments and build an interactive platform for websites.
As the main carrier of online marketing, the company website directly affects the level of online marketing. At the same time, the website is not only a marketing function, but also includes corporate image display, customer service, company management and cultural construction, cooperative enterprise communication and so on.
Only under the premise of collecting opinions from all sides of the company can we gradually establish a website platform that meets the requirements.
3. Make a website promotion plan and implement it
Have a good website platform, and then implement website promotion. The process of website promotion is also the process of brand and product promotion.
4. Evaluation and improvement of network marketing effect
After the promotion of the website, our work has completed a stage, and we will get more online feedback, so we should make a preliminary evaluation of the effect of online marketing to make our work go to a new level.
5. Comprehensive implementation of network marketing
At this stage, we will launch a comprehensive and planned online marketing. Such as market research of potential customers, data collection, online public relations of user units, online use consultation of existing users, customer service, etc.
Peer competition data collection and monitoring, technical exchange of developers, investigation and management of dealers, etc. We will make full use of the existing conditions to carry out feasible marketing activities.
6. Integrate network marketing and company management.
The effective use of NetWonder network and network marketing will have a positive impact on the operation of other departments of the company, and also affect the overall operation and management of the company. As the exploration of network information condition management mode, it will greatly promote the company to move towards the new economy.