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The image of a top salesman is a combination of the head of a scout, the eloquence of a crosstalk performer, the demeanor of a general and the indomitable spirit of a mountaineer.
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Without a strong desire to realize self-worth, tenacious fighting spirit and agile and flexible intelligence can't enter the threshold of salesman.
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The salesman's job is to extract glittering gold from thousands of tons of ore; Is to screen out real buyers from thousands of customers; It is to beat opponents in the competition of strong peers and win the favor of customers.
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In fact, salespeople sell products first-their comprehensive qualities such as business level, negotiation skills and morality. If the customer doesn't accept the temperament image of the salesman, he can't accept his products.
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High-quality business elite, constantly review the shortcomings in their work, and constantly improve their marketing skills; The salesmen at the bottom will constantly complain about how customers make things difficult for themselves, or complain that products are difficult to occupy the market, thus pushing themselves to the bottom and being eliminated by the strong in the same industry.
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Confidence is a lamp, and perseverance is a generator. If salespeople don't have a strong power source of perseverance, they won't keep the lamp of confidence on forever, and it is impossible to find rich achievements.
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Superb commercial means is to make customers willing to pay for it and admire it. Otherwise, customers will not only pay, but also look contemptuous.
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The salesman's motivation is not the boss's coercion, the boss's temptation and the ridicule of his colleagues, but his strong excitement, that is, the action of "not being a hero until he reaches the Great Wall". In this way, its daily planning, diligence, enlightenment and harvest will be carried out in an orderly manner.
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Soldiers who don't want to be marshals are not good soldiers. Then, the salesman who doesn't want to be the boss will be eliminated! Because in the ranks of salesmen, if you don't advance, you will retreat. There is no other choice.
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The biggest enemy of salespeople is lack of self-confidence, that is, they can't hold their positions. Imagine how many hard-working and battle-hardened fighters in the business world can't stand? "In any case, work hard for two years first" is half the battle.
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The joy of a salesman lies in the variety of content in his work, the adventure of fighting spirit, the ups and downs of the plot and the hard-won results.
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Salesmen are special forces in commercial warfare-special talents with great wisdom and courage, general demeanor, counselor temperament and warrior courage!
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Low-level salesmen can only find mineral-based customer resources-resources will be exhausted after mining; And high-level business experts can detect and find spring-like customers-once a good relationship between supply and demand is established, there will be a steady stream of "goods".
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Diligence is the root of the business tree, and honesty is the branch of that tree. Only when the roots are deep and the leaves are luxuriant can we bear rich fruits.
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If you cheat once, your reputation will be ruined forever. Although the effort is very little, it is like a spring breeze.
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Make friends first, then talk about business-business is long; Money is paramount, and six parents deny it-a flash in the pan.
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Without foresight, you can't do great things; You can't do great things without foresight!
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The salesman's mission is to succeed after ninety-nine failures; A noble career that is appreciated by one person after being rejected by ninety-nine people. Climb the difficult stone in the early stage and you will successfully embark on the road to success.
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A salesman is a gymnast who swings between success and failure all day: there is no other choice for success or failure.
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Fixed-salary employees are the success goals set by the boss; People who do business take their own wishes, talents and comprehensive quality as the value benchmark-income is not capped, and the bottom is not guaranteed.
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The salesman's belief is "invincible". Any big customer that others can't attack for a long time, or dare not attack at all, will definitely get a "golden doll" once they "attack the city".
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During the start-up, salesmen rely on "strange visits" to develop their performance; Mature business experts can easily handle one business after another with their skillful skills, good reputation and many friends who communicate with each other.
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The content of salesman's hard training is to be familiar with the companies and manufacturers that can be visited in this respect. What are the characteristics of competitors in the same industry? What are the advantages of your company? How to find a breakthrough in the existing market
The commercial market is as profound as the vast sea. Different animals live in different fields and at different levels. In this way, we can see how salesmen of all hunting levels use their means to get the biggest prey!
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Dissatisfaction, frustration, blow ... while hurting self-esteem, it will also turn on the switch of struggle, turn one's energy into a powerful driving force for hard work, diligent study and up-and-down pursuit, thus opening up a new world.
(From "Zhu Sheng says marketing and advertising")
Necessary qualities of sales staff
At the high school graduation party, we asked the Chinese teacher how to catch up with the beautiful Jenny. Without hesitation, the Chinese teacher said, "I'll tell you a trick in seven words: bold, cautious and thick-skinned." In love, these seven words are really invincible weapons. We often find that some unscrupulous guys around us often have a beautiful girlfriend on their arm, and these girls may not be knocked down by money, power and appearance, but they are captured under the fierce offensive of these seven words. And these seven words are not the real classics of a successful salesman?
First, be bold. This requires us to have confidence in ourselves, be fearless of the goal we aim at, and take the initiative to fight for it with the determination to win. If we fall in love with a woman, we dare not confess to her and dare not attack her. In the end, it must be "helpless flowers fall, a river flows eastward" and we will eventually feel sorry for ourselves. The same is true of business work. Pies don't fall from the sky. If you don't take the initiative to go out and find customers and communicate with customers, then you will never achieve anything. Why can the president of the United States smile at everyone he meets? Because they have this mentality of ruling the world. If we want to succeed, we must take the initiative to smile and shake hands with others like great men.
As a business person, how can I become "bold"?
1. If you have confidence in the company, products and yourself, you must always tell yourself: Our company is strong, our products have advantages, I am capable, my image is trustworthy, I am an expert, I am a character and I am the best.
2. Be fully prepared before visiting customers. Be sure to check yourself: have you brought all the necessary information? Is your image impeccable? Do you walk with your head held high? Is your expression relaxed?
3. Have a balanced mentality. Just like the woman we like, you don't ask her to give you a gift, but let her not miss a man who can make her happy; Similarly, in the face of customers, we should have this balanced mentality: customers are important, and I am equally important. If we cooperate, he will bring me achievements and I will give him the opportunity to create wealth.
Second, be cautious. This requires us to be good at observing words and feelings and doing what we like. What fascinates women most? That is, you know her, you know her, and you care about her imperceptibly: when the wind blows, put on a coat for her; On your birthday, you offer roses; When you are unhappy, you will listen carefully. No woman can not be moved by this gentle offensive. We do the same to our customers. What do customers care about most? What are the customers most worried about? What are the customers most satisfied with? What is the most taboo for customers? Only when you catch these things in his speech and manners can your conversation be targeted and your service be more effective. Otherwise, it must be a close call, and the goal has become "the moon in the water, the flower in the mirror."
So, as a business person, how to be "careful"?
1, progress in learning. Only with extensive knowledge can we have a keen mind.
Familiar with the company, products, scientific and technological background and professional knowledge.
2. Look into each other's eyes when talking. Look into each other's eyes, one is to show your confidence, and the other is "eyes are the window to the soul". You can find the "connotation" he didn't express in words through his eyes. A person's eyes can't lie. 3. Learn to listen. In addition to expressing your views correctly and concisely, it is more important to learn to listen more. Listening is not perfunctory, but from the heart, communicating the unspoken tacit understanding.
Third, thick skin. Thick-skinned is actually synonymous with excellent psychological quality, which requires us to correctly understand setbacks and failures and have indomitable courage. What do you do when a woman says no to you? Love veterans know that you must not give up easily. If 100 fails to propose, maybe 10 1 wins. Otherwise, my sweetheart gets married, and the groom is not you, so I regret that the medicine tastes terrible. Similarly, we will fail many times in our business work. But you must be patient. You should believe that all failures are to prepare for your future success. There are a thousand roads in this world, but only one can reach the end. If you are lucky, you may succeed by taking the first step. If you are unlucky, you may have to try many times, but remember: every time you make a mistake, you are one step closer to success. He who laughs last is the winner. Why are there winners and losers in this world? The reason is simple: winners are more persistent than losers.
So, as a business person, how can we be "thick-skinned"?
1, always have confidence in yourself. Trading failure is not a matter of one's own ability, but the time is not mature; It's not that our products are not good, but that they are not suitable.
2. Have the determination to win. Although you have failed many times, you will succeed in the end.
We should constantly sum up our success and tap our advantages.
4, to correctly understand the failure. Failure is the mother of success.
5, to experience the sense of accomplishment after success, which will constantly arouse your desire to conquer. Fighting with the sky is fun; Fighting the ground is fun; Fighting with people is fun. Think of every negotiation with customers as an opportunity for you to conquer a person with your personality charm and courage.
As long as you put the seven words "bold but cautious and thick-skinned" into full play, I believe you are a proud person in love and a successful person in your career.