1, find the right demand and prescribe the right medicine.
First of all, according to the specific situation of the lessee, find out the needs of the lessee as soon as possible and prescribe the right medicine. For example, the flow of people, in the negotiations, should repeatedly emphasize that the flow of people will bring "great" help to the operation, and use this as a breakthrough to persuade the lessee to invest.
Find the selling point and then talk about the price.
Find a selling point for your shop. Such as lots, people flow, close to high-end real estate, low rent, cluster effect of surrounding shops, etc. In a word, we must find 1 core selling points and 2-3 backup core selling points, and prepare our speeches.
3. Cost composition and distribution.
In terms of cost composition, Pu Wangwang believes that it is also necessary to make a good distribution. For example, don't talk too much about the cost loss caused by changing stores, because the people who take over your store won't care about this, so the cost on it should not be too high. The transfer fee can be linked to the investment, so that the receiver can better accept your overall transfer fee.
4. Initiative and price analysis.
The transfer fee needs to be discussed positively, not avoided. In the negotiation process of transfer fee, we must strive for initiative, such as taking the initiative to do price decomposition analysis and preconceived the concept of "rationality" for the other party.
What are the main factors that affect the facade transfer fee? ：
1. Decorate the original facade (the decoration fee shall be paid by the original operator in advance).
2, the facade area, facade visibility, brand and other business environment. ?
3. The lease term of the original operator and the lease term of the facade. Generally, the shorter the lease term, the less the transfer fee. ?
4. Some compensation for the original operators. ?
5. Other extra expenses (such as payment for goods).
Problems that should be paid attention to in the transaction of transfer fee;
1. Know whether the facade transferor is the operator itself.
2. Before signing the transfer agreement, you should meet with the property owner and the transferor to verify the property owner (check the property right certificate and ask the property owner to further confirm the authenticity of the property owner to prevent the transferor from cooperating with fraud).
3. take the rent of merchant a (non-landlord)? Whether the sublease has been approved by the landlord, whether the contract is about to expire, and whether there are any major events around the store. ?
4. Take the lease directly from the landlord to find out whether the landlord wants the transfer fee, the statement of the transfer right of the store, the consideration of the signing time and the statement of the priority to renew the lease. ?