Amazon Europe includes five sites in Britain, Germany, France, Spain and Italy. It is the main site except Amazon America Station. Among the hot-selling categories in Europe, computers &; The three categories of accessories, beauty cosmetics and jewelry are outstanding.
According to Li Cong, Secretary General of the Seller Alliance, as the focus of Amazon 20 15, they will fully support powerful sellers to develop their business in European sites, and all resources will be fully introduced. In order to help more sellers successfully pass the KYC audit of the European site, the three-headed and six-armed seller alliance specially invited the Amazon investment promotion team to hold the recruitment exchange meeting of the Amazon European site.
At the meeting, Wang Jing, head of the global investment promotion of Amazon South China, shared the policies and account opening of the European station. If the seller wants to open a European station, the first step is to open a UK Marketplace account, and then the EU FBA logistics service. After these two steps, he can start selling products in Europe. Among them, Wang Jing specially reminded sellers to pay attention to the KYC(Know Your Customer) audit, because this is the key to opening the European station. When submitting materials, the seller mainly submits the following materials: business license, company documents (registered in Hong Kong only), passports of main contacts and beneficiaries, personal documents of main contacts and beneficiaries, account number of the seller's receiving bank and statement. In the past, many sellers had a long feedback review period when applying for European sites, ranging from one month to three months or even half a year. Jing Wong pointed out in particular that the KYC review procedure includes material preparation, the first round of pre-trial, the second round of pre-trial and the final European final review. In order to speed up the review process, the Amazon platform is also fully prepared, expanding the team and maintaining close contact with EU institutions; Provide Chinese service team, etc.
In addition, there is a key factor that the European station has to mention-value-added tax. In the sharing of the theme "European tax solutions and legal risk knowledge", the person in charge of Ebest pointed out that parcels imported from outside the EU should pay corresponding tariffs according to the declared value. Take the Netherlands as an example, 0-22 euros, free of value-added tax and customs duties; Euro 22- 150, VAT is duty-free; More than 150 euros will be subject to value-added tax and customs duties.
In addition, she also introduced the skills of VAT calculation to the seller. The cost of a commodity is 100 yuan, and it is purchased in Britain 100 pieces. If the tariff is calculated at 3.7%, VAT = (declared value+first trip freight+tariff) *20%, that is, (1000+2000+370)* 20.
Not all logistics can only choose FBA.
As a seller of Amazon, everyone knows FBA, and so does the European station. At the meeting, Jing Wong introduced two logistics modes of Europe Station. One is EFN (European Implementation Network), that is, only one local warehouse is used to provide services to customers of all EU platforms. In the contact with millions of customers on Amazon's EU platform, only one account and one warehouse are used to manage international orders, and Amazon will help sellers provide customer service and handle returns. The other is MCI (Multinational Inventory), that is, by storing inventory goods in the country where the platform is located, hot-selling goods can be delivered to international customers more quickly. Faster delivery and lower cost (usually no EFN fee), Amazon provides customer service and handles returns by speeding up delivery, free local delivery options and improving buy box.
Peng Yi, CEO of Shenzhen Yuntu Yun Tong Logistics Co., Ltd. "FBA &；; In the sharing of "Special Line, detailing the logistics solution to Europe", he pointed out that the sellers who just started to open Amazon's European account used the European Unified Distribution Network (EFN). Once sellers sign up for Amazon logistics service, they can use the European unified distribution network without additional registration and activation fees. The seller only needs to upload the product information to the European site that plans to open a store. Once the goods are sold, in addition to the Amazon logistics service fee, the seller will also pay the corresponding fee for every order sent outside the main platform through the European unified distribution network.
How do European station sellers choose these two logistics modes? Peng suggested that sellers who want to save trouble can use European Unified Network Distribution (EFN), and he also suggested using EFN for heavy goods. If it is a self-operated brand, the seller who pursues the ultimate user experience can choose MCI. If the product is light, MCI is also recommended.