1 Use big data to analyze the business circle and make full preparations for investment promotion.
Using big data to analyze the consumption habits, consumption capacity, income level, age level, traffic conditions and other data of the business circle, to provide data support for the accurate positioning of commercial real estate projects, and to facilitate accurate investment promotion in the later stage. In addition, by analyzing the data of competing products in the business circle through big data, we can gain insight into the consumption preference and consumption ability of competing products, and rationally plan the business combination and consumption positioning according to the situation of our own commercial projects, so as to make full preparations for attracting investment.
2 Use big data to accurately screen investment brands.
Merchants of commercial real estate use big data to establish a brand data resource library, including the brand's store layout area, store floor preference, business association in the same building, store size preference, per capita consumption, expansion demand and so on. , to help businesses help users understand brand information, brand grades, positioning, etc. , and combined with the positioning of their own commercial projects, accurately screen brands with high matching to attract investment.
3 Use big data to achieve accurate delivery of investment information.
In the investment promotion of commercial real estate, in addition to the accurate screening of brands, it is also particularly important to accurately put in investment promotion information. Use big data to achieve accurate investment information delivery, and systematically combine various marketing tools and means to generate a collaborative marketing model.
4 Use big data to formulate specific investment promotion plans.
Use big data to formulate scientific investment promotion plans. Through the early data collection, analysis and understanding of the brand information of investment promotion, the investment promotion plan of specific scientific is made. And relying on big data, every investment promotion plan formulated by investment promotion personnel will describe the project overview, supporting conditions, target brands and other aspects in detail, and list the detailed investment promotion process according to the plan.
5 Use big data to follow up the investment promotion process in real time and increase the attraction of investment promotion.
Use big data to follow up the progress of commercial real estate investment in real time, supervise commercial real estate investment in real time, and make scientific investment decisions. At the same time, it can also provide additional value and services such as investment promotion activities and investment promotion exhibition information to increase the attraction of investment promotion.