E-commerce specialty can be divided into two basic directions: e-commerce economic management direction and e-commerce engineering technology direction. The direction of economic management requires focusing on the knowledge and skills related to Internet economy and enterprise management, while the direction of engineering requires focusing on the knowledge and skills related to Internet technology and business information.
Course coverage
Basic subjects: public courses such as advanced mathematics, calculus, thinking, philosophy, computer foundation, college English, college Chinese, etc., are generally attended by the whole school or across colleges. As a general course, the difficulty is not high.
Management category: management, network social media, customer relationship management, management information system, etc.
Economics: macro/micro economics, network economics, technical economics, accounting, financial management, etc.
Marketing category: marketing, network marketing, internet finance, etc.
E-commerce theory: introduction to e-commerce, computer and network security, electronic payment, etc.
Technical categories: python programming, web development and webpage design, database, operational research, etc.
Employment direction
1. Postgraduate entrance examination
2. E-commerce operation direction
3. New media/content operation direction
4. Marketing/planning direction
5. Logistics category