1. Overview eBay business quick overview, eBay business quick overview &; Daily work unread message unread information summary quantity to be shipped Quantity to be shipped Sales (3 1 day) Sales situation in the past 3 1 day Seller level forecast Seller registration feedback today, growth recommendation? Task overview: mainly to remind the seller of the task overview that needs to be handled; Including order processing, unread information, return information and sales overview: sales records and sales comparison in the past 7 days, 3 1 day and 90 days; Click [Sales] to enter the [Sales] sub-module under the performance module, where you can view the sales volume and sales cost within a specified time. Click on the order to enter this module, manage all orders with historical records, and view all orders that need to be processed, such as those waiting for delivery, those that have been returned and need to be processed, and those that have been cancelled. There are also waiting for payment. Housing includes new housing, online housing management, pre-released and unpublished housing information, traffic flow information, and you can view all kinds of data related to traffic; Click traffic to jump to the traffic module under performance, where various traffic-related data will be displayed, such as information shortcuts such as exposure, click, browsing, transaction and cost. Besides the default shortcut links, sellers can also add, delete and modify the shortcuts of commonly used links by themselves? Sales tools Sales tools are a collection of common tools used by sellers. Seller-level seller registration. After clicking, you will enter the seller's dashboard to view detailed scores, promotional offers, promotional information and status, and limit the sales quota of each website every month. You can clearly know the seller's release quantity, total release quantity and amount. If the quota is not enough, you can click the request to list more? Apply for feedback on the buyer's evaluation of the increased quota, and check the sales list announced in the last 30 days. Here you can view the bills of the previous period and the current period, sales comparison (last 3 1 day), self-growth and market growth comparison of the past 3 1 day and the previous 3 1 day, and growth comparison of the same period.
2. Order management; 1. View all orders: the seller can find orders according to specific needs, or find our orders through in-store search, sorting or order status, or by filtering at a specified time; Here we can manage all the screened orders, including viewing the item name, tracking number, product logistics status and other information. 2. Processing the pending orders through pending payment: Manage all the pending orders of the buyer, and you can see the detailed information of the pending orders, including price, quantity, sales date, etc. We can do a lot of processing on these orders. For example, what if the buyer shoots the item but fails to pay successfully? Solution 1 Open a case of upaid project directly for customers to pay. If the buyer fails to pay, he can apply for a refund of the transaction fee. For example, what if the buyer has paid but doesn't show it? If the buyer pays, but it is not displayed on paypal or synchronized to ebay system, you can set the payment received flag as payment received, or you can contact the buyer by clicking Contact Buyer. 3. Processing orders waiting for delivery. Manage all orders that have been successfully paid and are waiting for delivery. In printing shipping labels, you can print labels, add logistics tracking numbers, check sales records, check payment information, mark delivery, leave comments, contact buyers, and sell similar goods and reissue them. 4. Check the paid and delivered orders, check the order id and logistics tracking information. This module is mainly used to help customers answer some questions when buyers inquire about the orders of products that have been taken. In addition, they can also do some similar operations for sellers. 5. Check the cancelled orders. Manage cancelled orders, including initiated cancelled orders, cancelled orders being processed, rejected cancelled orders and successful cancelled orders. 6. Processing return orders, mainly managing return orders initiated by customers, and viewing return information, product type, quantity, status, final reply time, buyer ID of applying for return, generation time, and reasons selected by customers. For the final amount to be refunded, you can also contact the buyer to negotiate and communicate. If you encounter a malicious buyer, you can also report the buyer's case dispute to ebay. 7. Click on the case to enter the settlement center mediation center to manage all our disputes. 8. Set the settings and set the rules for return or refund. As long as the customer's return request meets the set conditions, the system will automatically handle the return preference. First, make rules for the Swiss currency. When we set $ 10 and check the acceptable refund reasons, click Open and the rules will be established. When the customer initiates a refund application and knows that the order is lower than $ 10 and meets the checked conditions, the system will automatically agree. Click Close when closing.
3. List management 1. Create a listing publication and create Listing 2. Manage the online publishing of activities and manage the online list 3. Manage unsold publications and list 4. Store the draft box. Store the unfinished Listing 5. Set the scheduled online time. There is time difference in different countries and regions. How to ensure that domestic products can go online during the peak period abroad, and book and preset the online time of pre-listing? 6. Manage closed offline publications and manage offline lists. You can choose to republish or publish similar products. If you choose "Similar Sellers", please go to ended's listing page, edit and modify this listing, and then go online. 7. Set the setting 1. The list template sets the publishing template, which is mainly convenient for later publishing and reduces duplication of work. At the same time, the same template is also convenient to convey standard and consistent information to sellers. Click New Template, and the page where the template is created is very similar to the page where the list is created. First, we need to enter the template name of the list, and then enter a product title (just enter keywords related to the title). This template name will be used for such publications in the future. Then select the product category, and click Search Category to enter category selection. The next step is actually similar to creating a brand new list. After the seller needs to fill in the corresponding information one by one, click the save template at the end of the page. 2. Set the business strategy to establish and manage the business strategy in a unified way. Including 1. payment? Select payment in the create policy drop-down menu, fill in the name of the policy in the policy name, fill in the simple description of the policy description, set the specific payment method, and set the Paypal payment input account mailbox. If the seller needs the buyer to pay immediately, you can check the buyer's immediate payment when using Buy Now below. Other payment can choose to set other payment methods. Finally, you can add some monthly explanations to the buyer. Click Save to save the template. 2. Like payment, first set the name and some simple descriptions of this policy, and then set the specific settings for the return, for example, whether to accept the return application, how many days to accept the return application, there are three forms of return and refund; Refund or exchange; Refund or commodity transfer (exchange: when the buyer returns the goods, he can not only give the buyer a refund, but also provide a new product that is completely consistent with the original product? Transfer of goods: providing new goods different from the original goods) The transferred goods must have the same value as the original goods; Set whether the buyer or the seller is responsible for the freight return, and whether to charge the loading fee again. Finally, you can fill in some return policies for buyers' reference, and click Save after all the settings are completed. 3. Delivery logistics settings: After filling in the name and description of the policy, enter the logistics settings. First, set up domestic delivery, choose logistics mode or standard delivery FOM for domestic buyers' logistics settings to China/Hongkong/Taiwan Province to the whole world. After that, set the logistics fee, whether to package the mail or not, and set the processing time (the processing time is subject to the seller's actual operation time, and it should not exceed 3 days as far as possible, which will affect the buyer's purchase experience and transformation). Next, we can set up international delivery, or we can add the international that we can't deliver to the excluded delivery location, select and save? Friendly reminder: 1. How many templates can be set for each policy? 2. Set the template and you can use it directly.
4. Marketing online marketing (sellers without stores cannot use the functions of the marketing module. If they open a store, they just need to choose the right store in marketing to make a reservation, and then they can open it. Ebay stores are divided into basic, advanced and super) 1. View summary store profile; We can see the subscribed stores and the promotion activities of the whole store, and manage the ongoing promotion activities through the sales brought by these promotion activities. 1.edit store sets store information, such as store name, store publicity map Banner, store logo picture, store description, fixed product column, and product sorting method (closest to offline time, lowest price first, highest price first, lowest total price first, best matching method according to best macth, latest release first). Inventory/Kitchen 2. Edit the profile to set the basic information of the seller, and you can modify or add the store profile. Information that buyers can see without entering the store 3. Manage store categories Set store categories, and click Add Category to add categories. You can add five categories at a time, and each category can only be described in 30 bytes. After adding, we can see the corresponding categories in the background of the store. When publishing a product on the publishing page, you can select the corresponding store classification of the product. 4. Holiday Settings Shop holiday settings. Sellers can reserve a shopping experience for buyers while taking a holiday. Click Holiday Settings-Save Holiday Settings-Open Open Holiday Settings. Then choose "Hide and block my fixed-price listings" to hide the seller's one-price items. All auction items are online normally. Set the return date and clearly tell the buyer when to come back. Finally, you can set up a message to remind the buyer that he is on vacation, and you can also set up an automatic reply to emails that are not in the office-on? 2. Establish sales promotion. Promote the manager function 1. It can help sellers to package their listed products more professionally and encourage buyers to buy more products by establishing promotional activities. 2. it's convenient and quick to use, and it's free? Summary-Promotions can view an overview of online activities, basic sales, sales generated through online activities, total sales and promotion percentage. Promotional activities include online, pre-publication and draft. To set up a promotion, click Promotion-Manage Promotion-Create Promotion-Order Discount-Select Offer Type-What do you want to do? (Choose the purpose of this promotion) ebay will recommend specific activity plans below according to the categories and activities selected by the seller. If you don't think what ebay recommends is appropriate, you can also reset the plan and set it manually by resetting all the discount types. Spend as much as you buy, buy one by the quantity, and don't buy according to the minimum purchase quantity. Set discount type-select goods (there are two ways: 1. Select items to manually select lists (up to 500). 2. Create a ruleCreate a rule, as long as the list meets the conditions of the rule or a category agrees to participate in the activity)-Review &; Lanuch (view and modify the activity name, type and time range, preferential name, and give the activity a name for the seller's convenience, and will not display the preferential type and activity condition type on the buyer's page, confirm the activity condition type for the second time or modify the product quantity, date range and effective time of the activity)-? Suggestion: 1. Product selection should be logical, such as product classification or price range? 2. Try not to participate in multiple activities at the same time for the same product? 3. In operation, ebay has some guidelines for promotion activities, such as referring to the promotion forms of different categories, referring to excellent promotion settings, and referring to the selling points of promotion activities; Flexible use according to the actual situation of your own enterprise? 3. Set the price reduction discount promotion activity, which is a discount activity that matches the pricing list. It can be a discount percentage or a specific discount amount. Of course, the seller can also create a free discount for the list. Case: Click the price reduction manager to enter the page of discount commodity list management. On this page, the seller can modify and edit the discount validity period or discount range of the discounted items, or re-create a new discounted promotional item? Create Sales-Enter the name of the discount promotion-Select the start and end time of the discount-Select the discount scheme (discount percentage 5-75% or discount amount)-Select the list (3 ways 1. According to the selected classification 2. According to the product sales method 3. Manual selection)-Create your sales; If you need to modify the discount information, we can edit the discount activities that have been created on the price reduction manager page. Note: 1. The discount ratio of single product is 9.5 -7.5 fold? 2. The maximum duration of the discount activity is 45 days. 3. A list can only participate in one price reduction and discount activity at the same time. 4. Pre-release at least 30 days in advance. 5. When someone is already bidding, you can't add or delete free price reduction activities in the bidding list. 6.6.xiugaimarkdown has a limited number of houses (250 sellers in basic stores, 2,500 sellers in high-end stores and 5,000 sellers in super stores). Set up pre-publishing, editing, adding price reduction list, etc. 4. Establish marketing promotion services (more popularity, more opportunities) to improve the exposure of products and increase the opportunities to sell products. Promotion List-Dashboard-Create New Activity (1. Compaign is established by manual screening, and only 500 can be selected at a time. 2. By uploading a. csv file, a single activity can be included at most 2.5w) Select inclusion-set advertising rate-review &; Launch? Supplementary knowledge: commission is charged according to a certain proportion of the transaction price, ranging from 1-20%, and the corresponding commission will be charged only after the sales are successful through promotional activities; 1. The commission ratio can be modified in batches. 2. Modify the commission rate of listed items.
5. Performance sales data information: Seller Hub-Performance includes: 1. Summarize the data: 1. Look at the latest sales data of 3 1 day 3 1 day, and you can see what kind of market data you are comparing. There is also a comparison between the same period of 3 1 day and the same period of last year. 2. Our view is that ebay advises sellers to continue to look at some indicators according to the actual performance of each seller? 2. Check the seller's account level, including score, bad transaction rate, logistics delay rate, timeliness of uploading tracking number, unresolved disputes, transaction volume in the last 12 months, and sales volume in the last 12 months. SellerLevel-SellerDashboard, view the account performance and detailed data presentation of each site. The region can select the evaluation of four major sites (US, UK, Germany and global performance) to view your account rating at the seller level. The first is the current rating of the whole account, and the second is to estimate the rating of next month according to the performance of the current account (assessment part: bad transaction rate, logistics delay rate, unresolved disputes, prompt: the assessment of each site will be slightly different. 3. Check the sales data, overview the sales in the last 7 days, 3 1 day and 90 days, and you can see the daily sales within the specified time, and intuitively see the growth or decline of sales; You can customize the sales data of a certain time period, select a comparison time period, and improve the exposure and transformation of listing through report optimization. 4. Check the cost of sales. Sellers can customize the schedule data table, the sales expenses generated in the last 3 1 day, the platform fees of ebay and the related fees of paypal. Total sales Total sales 1. Ebay fee (listing fee, final value fee, transaction fee, subscription fee, mainly store fee, free credit fee, refund discount) 2. Transport label logistics label fee 3. Paypal handling fee Paypal handling fee 4. Under the list of net sales cost, if the selling fee is negative, ebay will have a certain amount of free publishing quota every month according to the seller's level. 5. Conduct traffic flow analysis, and check four important traffic data of lsiting within a specified time period (1). Exposure rate (1. Buyers search for a keyword in the search bar of ebay. When the 1 list appears on the search results page, it also appears on the current page of buyers. 2. If you are on a page other than the search page of ebay and are browsed by buyers, you can see the total exposure of all listed items on that day. 2. Compare the click-through rate and conversion rate, check the fluctuation and find out the reason. 3. The number of views includes the traffic that your product found on ebay search site+the traffic that jumped to the product page through search engines or social networking sites outside the site. 4. Transaction rate? ; You can also view the number of orders generated every day in the last 3 1 day; For a more detailed traffic report, you can view the data of each house within the specified time below, and the click rate is low-view the pictures, prices and account performance of the house. 6. Conduct impression exposure analysis, set the specific time for the specified analysis, whether it is auction or one-price listing, and set the comparison time for the same period.