1, paid promotion: bidding promotion (SEM), brand cooperation
2, free promotion: search engine optimization (SEO), information implantation (Q&A, library, etc. )
-Meisheng Kang Bei Network Integrated Marketing Agency
What are the promotion methods of search engines? Search engine promotion methods are summarized as follows:
1, select popular search engines, such as Baidu and 360 search.
2. Choose the most appropriate keywords, because only by choosing keywords with high relevance can searchers find them easily.
3. In order to ensure the top ranking, information searchers will find countless registered corporate websites when using keyword search on search engines. However, searchers tend to focus only on the top ten or twenty corporate websites.
It is not enough to learn the methods of search engine promotion. You need to have a good understanding of search engines and know why you want to do search engine promotion, so as to make more effective use of these search engine promotion methods.
Search engine can be said to be a super encyclopedia of netizens. Anything you want to know can be achieved through search engines. According to statistics, more than three-quarters of website visits are recommended by search engines, which provides a good opportunity for enterprises to promote products and services.
At present, information search has become the second largest application of the Internet, and users' dependence and trust on search engines are also increasing. Search engines have a large number of users and information, which can effectively expand corporate visibility and product sales channels. However, tens of thousands of enterprises are expanding their business on the Internet, so it is not easy to promote search engines.
Whether an enterprise's website ranks in the forefront among many competitors when using the most relevant keywords of products in search engines is a direct criterion for the success of search engine promotion. Because of this, the ranking dispute of search engines has become the focus of the company's network promotion, and the top ranking can seize business opportunities.