In July, 20001year, Trend Micro officially entered the China market and set up branches in Shanghai, Beijing and Guangzhou, aiming at "serving users' needs with innovation" and providing high-quality products and services to users in various industries in China. Trend Micro has more than 400 employees in Chinese mainland, including more than 300 R&D centers, ensuring the fastest product and technology updates and localization support.
Perfect dealer system
Trend Micro has deployed more than 65,438+0,000 dealers in China, and established a channel system covering 30 provinces and cities nationwide, laying a good foundation for higher-standard sales plans in the future. At the same time, Trend Micro also attaches great importance to the training of network security, and the number of certified TCSE (Trend Micro Certified Security Expert) has reached more than 1000. Not only trained high-quality network security practitioners, but also comprehensively improved the awareness and level of network security. On this basis, Trend Micro, which takes quality service as its greatest pursuit, has set up a Trend Micro authorized service network in 50 cities across the country, which will provide the most powerful technical support and after-sales service guarantee for users in China.
Three strategic objectives
From the beginning of entering China, Trend Micro clearly put forward three strategic goals. The short-term goal is to become the leader of enterprise-level security market; The medium-term goal is to become a security service provider; Trend Micro China's long-term goal is to become a supplier of the entire security infrastructure. Trend Micro has made remarkable achievements in telecommunications, government, finance, electric power, education, energy and other industries, and its turnover has maintained rapid growth. It is worth mentioning that Trend Micro already has PSP (Enterprise Specific Consulting Service) customers in China. This shows that the paid service has been gradually accepted by the market, and there is no doubt that this market potential will be huge.
Trend Lab China
In 2003, Trend Micro reached an agreement with the National Computer Anti-virus Emergency Center, and Trend Micro will set up "TrendLabs China" in the National Computer Anti-virus Emergency Center to facilitate extensive technical exchanges between the two sides, promote the development of network security in China, assist the National Computer Anti-virus Emergency Center in cracking down on network security crimes, and better serve the vast number of users of China Trend Micro. Trend Micro China Lab will make full use of the rich resources of Trend Micro Global Anti-virus R&D and the Philippine-based technical support center-Trend Labs is the only anti-virus organization in the world that has passed ISO9002 certification, and is composed of more than 400 senior security experts, which can provide 7×24 hours uninterrupted professional anti-virus services for global Trend Micro users. The formal establishment of TrendLabs China in Tianjin will definitely play a positive role in promoting TrendLabs to better serve China users.
In March 2005, Trend Micro Network (China) Co., Ltd. officially changed its name to Trend Micro (China) Co., Ltd., and at the same time, Trend Micro has made some achievements in key cities and regions. Beijing, Nanjing and Guangzhou will be upgraded from their original offices to Beijing branch, Nanjing branch and Guangzhou branch. In Tianjin, Trend Micro Tianjin office will be established on the basis of the existing anti-virus research and development laboratory. Through these measures, Trend Micro can provide more localized support and services to local customers more appropriately, and also outline the blueprint for Trend Micro to continue its in-depth development and full-line expansion in South China, East China and North China.
On June 5438+ 10, 2007, Trend Micro announced the launch of a virus code base for China (China model), which collected a large number of virus samples from China through "initiative", quickly analyzed the virus samples, and released a special solution for China. The solution includes global virus code, adds China local virus code, and improves Trend Micro's antivirus products by combining Trend Micro's "virus removal" technology DCE 5.0.
In July 2007, Trend Micro's "China Trend Lab" was officially put into operation in Shanghai. China Trend Micro Network Security Monitoring Laboratory is the first monitoring organization among international antivirus vendors to provide "China virus" solutions. Trend Micro will truly have the ability to produce virus patterns and provide solutions in China, and provide more extensive, timely and effective anti-virus support for users in China.