The enrollment publicity page is an indispensable propaganda tool for all kinds of schools to recruit new students, which can show the characteristics, culture and qualifications of the school to potential students and parents. Here are some tips on how to design an enrollment leaflet:
Determine the target audience: Before designing the publicity page, you need to be clear about the age, interests and hobbies of the target students, as well as the issues you may be concerned about, so as to better eliminate the waste of meaningless content that does not belong to the audience on the page.
Emphasize unique characteristics: Every school must have its own unique culture and values, so it is very important to highlight these in the publicity page. For example, highlighting outstanding teachers, emphasizing educational concepts and highlighting development potential are the fulcrum that distinguishes other similar objects.
Choose a theme: after determining the unique characteristics of the school, the next step is to determine a suitable theme to attract more students and parents' attention. For example, we can start with sports, art, business, IT or public services and present them in various forms such as images, texts, videos or audio.
Balance pictures and words: It is very important to control the proportion of published pictures and words when designing enrollment publicity pages. Maintaining a proper balance can improve the overall attention of the page, and properly grasp the factors such as the size ratio, arrangement and gray difference of various pictures and handwriting when making visual decisions.
Highlight advantages: highlight the teaching quality suggestions of schools or departments to meet parents' expectations. We can emphasize the advantages of teachers, professional level, equipment and resources. At the same time, we should also put forward special considerations and actively deal with and solve them, such as campus safety, opportunities for further study and employment rate. Show the latest data and explain the situation in detail.
Keep it simple and clear: the enrollment publicity page needs short and direct information to let readers get what they need. Tell the details. Generally speaking, it uses a more common language and continuous visual symbols to design fast memory points for different audiences, making it the focus of the whole page.
Combined with Internet technology, we try to integrate the new technology of web page design into the design of publicity pages, and respond to the online demand of other subscription channels supplemented by the technical integration of teaching system and reservation viewing. We will never waste these vivid and rich teaching resources, and make full use of other channel interfaces such as video, social media and mobile phones to cultivate local brand sense and trust in designers, improve attractiveness and achieve results.
In short, when designing the enrollment publicity page, you need to consider the needs and goals of the audience, and emphasize the principle of combining practicality with visual experience in design, so as to effectively show the characteristics and advantages of the school or department. At the same time, keep the language concise and present distinct visual elements, so as to create unforgettable marketing and publicity tools, and finally improve the visibility and enrollment rate of the school.
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The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company. I hope it helps you.