First, the market analysis before the web page construction (enterprises to deal with)
1. What is the market of related industries? What are the characteristics of the market? Can the company conduct business on the Internet?
2. Analyze the main competitors in the market, their online situation, their web page planning and functions.
3. Analysis of the company's own conditions, company profile, market advantages, what competitiveness can be improved by using web pages, and the ability to build web pages (cost, technology, manpower, etc.). ).
Second, the purpose and functional orientation of establishing a web page (the enterprise handles it by itself or negotiates with a professional company)
1. Why do you want to set up a webpage? Is it to establish a corporate image, publicize products, conduct e-commerce, or establish an industry website? Is it the basic demand of enterprises or the extension of market development?
2. Integrate the company's resources and determine the function of the webpage. According to the company's needs and plans, determine the functional types of webpages: enterprise webpages, application webpages, commercial webpages (industry webpages) and e-commerce webpages; Corporate web pages are divided into corporate image, product promotion, network marketing, customer service, e-commerce and so on.
3. According to the function of the webpage, determine the purpose and function of the webpage.
4. The construction of intranet and the expansibility of web pages.
Three. Web technology solutions (discussed with professional companies)
According to the function of the webpage, determine the technical scheme of the webpage.
1, use a self-built server or rent a virtual host.
2. Choose an operating system, using windows 2000/NT or unix or Linux. Analyze the input cost, function, development, stability and safety.
3. Self-help website construction and template, website construction package or personalized development.
4, web security measures, anti-hacking, anti-virus programs (if you use a virtual host, professional companies do it for you).
5. What kind of dynamic program and corresponding database should be selected? Such as ASP, JSP, PHP database SQL, ACCESS, ORACLE, etc.
Four. Content and implementation of web pages (discuss with professional companies)
1. Determine the structural navigation of the webpage according to its purpose.
Generally, enterprise-oriented web pages should include: company profile, enterprise trends, product introduction, customer service, contact information, online message and other basic contents. More content such as: FAQ, marketing network, recruitment, online forum, English version, etc.
2. Determine the web page integration function according to the purpose and content of the web page.
Such as FLASH guide page, membership system, online shopping system, online payment, questionnaire survey system, information search query system, traffic statistics system, etc.
3. Determine the sub-columns of each channel in the web page structure navigation.
For example, the company profile can include: president's speech, development history, corporate culture, core advantages, production base, scientific research and development, partners, major customers, customer evaluation and so on. Customer service can include: service hotline, service tenet, service items, etc.
4. E-commerce web pages should provide member registration, detailed commodity service information, information search and inquiry, order confirmation, payment, personal information confidentiality measures and related help.
5. If there are many web pages, you can consider using web page programming experts to take charge of the relevant content. Note: the content of a web page is the most important factor to attract visitors. Without content or practical information, it will not attract visitors who browse in a hurry. We can investigate the information people want to read in advance, and investigate people's satisfaction with the content of the web page after it is published, so as to adjust the content of the web page in time.
6. Determine how to realize the content of the webpage. For example, whether the product center uses a dynamic program database or a static page; Whether the marketing network adopts list mode or map display.
Verb (abbreviation of verb) web design
1, web page design art design requirements, web page design should generally be consistent with the overall image of the enterprise, in line with enterprise CI norms. Attention should be paid to the application of colors, pictures and layout planning of web pages to maintain the overall consistency of web pages.
2. In the adoption of new technologies, we should consider the geographical distribution, age class, internet speed and reading habits of the main target groups.
3. Make a webpage revision plan, such as a large-scale revision within six months to one year.
Cost budget of intransitive verbs
1. The initial budget of enterprise website construction cost is generally determined according to the enterprise scale, website construction purpose and superior approval.
2. Professional website companies provide detailed functional descriptions and quotations, and enterprises conduct cost-effective research.
3. The price of web pages ranges from several thousand yuan to several hundred thousand yuan. If the template-based self-service website is excluded (Volcano Power usually thinks that an enterprise's website, regardless of its size, must be exclusive if its similarity has a great impact on the corporate image) and the profiteering factor is excluded, the website construction cost is generally proportional to the functional requirements.
Seven. Web page maintenance
1, maintenance of servers and related software and hardware, evaluation of possible problems, and formulation of response time.
2, database maintenance, effective use of data is an important part of web page maintenance, so database maintenance should be paid attention to.
3. Update and adjustment of content.
4. Formulate relevant regulations on webpage maintenance, so as to institutionalize and standardize webpage maintenance.
5. Description: The maintenance of dynamic information is usually managed by enterprises by arranging corresponding personnel to update online; Static information (that is, without the support of dynamic program database) can be maintained by professional companies.
Eight, web testing
Before the web page is published, it should be carefully tested to ensure normal browsing and use. Main test contents:
1, server stability and security
2, program and database testing, web compatibility testing, such as browsers, monitors.
3. Whether there are errors in words, pictures and links.
Nine, network publishing and promotion
1. Public relations and advertising activities after the web page test.
2. Search for lottery registration, etc.
X. Website construction schedule
The start and completion time of each planned task, the person in charge, etc.
The above is the main content of web planning, and the content will increase or decrease according to different needs and the purpose of website construction. At the beginning of establishing a web page, careful planning must be carried out to achieve the expected purpose of establishing a website.
Web design project plan 2 1. Market analysis before establishing website
1, analysis of the company's own conditions, company profile, market advantages, site-building ability (cost, technology, manpower, etc. ).
2. What is the market of related industries and what are the characteristics of the market?
3. Analysis of main competitors in the market.
4. Market prospect analysis.
Second, the purpose and functional orientation of building a website
1. Define the purpose of website construction, determine the website function, determine the website scale and investment cost.
2. According to the function of the website, determine the purpose that the website should achieve.
Third, the website technology solutions
According to the function of the website, determine the technical scheme of the website.
1, use a self-built server or rent a virtual host.
2. Select the operating system and analyze the input cost, function, development, stability and security.
3, website security measures, anti-hacker, anti-virus programs.
4. Development of related programs.
Fourth, website content planning.
1. Plan the content of the website according to its purpose and function. The general enterprise website should include: company profile, product introduction, service content, price information, contact information, online ordering and other basic contents.
2. E-commerce websites shall provide member registration, specific commodity service information, information search and inquiry, order confirmation, payment, personal information confidentiality measures and related help.
3. If there are many columns on the website, you can consider using website programming to designate a person to be responsible for the relevant content. Note: the content of the website is the most important factor to attract visitors. Without content or practical information, it will not attract visitors who browse in a hurry. The information people want to read can be investigated in advance, and people's satisfaction with the content of the website can be investigated after the website is published, and the content of the website can be adjusted in time.
Verb (abbreviation of verb) web design
1, web page design and art design requirements, web page art design should generally conform to the overall image of the enterprise, to comply with ci specifications. Attention should be paid to the color of the webpage, the application of pictures and layout planning, so as to maintain the overall consistency of the webpage.
2. In the adoption of new technologies, we should consider the geographical distribution, age class, internet speed and reading habits of the main target groups.
3. Make a webpage revision plan, such as a large-scale revision within six months to one year.
Intransitive Verb Website Maintenance
1, maintenance of servers and related software and hardware, evaluation of possible problems of virtual hosts, and formulation of response time.
2, database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention to.
3. Update and adjustment of content.
4. Formulate website maintenance regulations to make website maintenance institutionalized and standardized.
Seven, website testing
Before the website is published, it should be carefully tested to ensure normal browsing and use. Main test contents:
1, server stability and security.
2. Program and database testing.
3. Network compatibility testing, such as browsers and monitors.
4. Other tests required.
Eight. Website publishing and promotion
1. Public relations and advertising activities after website testing.
2. Search for lottery registration, etc.
Nine. Project overview
This training is about project planning. Never touched it before. Although the teacher talked about it in class, I was in a hurry when I wanted to do it. I don't know where to start, and I have consulted some articles, but it is still enlightening to me.
Some details that have not been noticed before will suddenly be discovered. It turns out that my heart occasionally secretly rejoices.
The construction of a website is not easy and complicated. It can't be done overnight, and there will be many unexpected difficulties. But as long as the team Qi Xin works together, I believe that success belongs to them.
The success of web design project in planning the websites of three large Jinan enterprises has a very important relationship with the website planning before the website is built. Before establishing a website, it is necessary to make clear the construction purpose of the website, determine the function of the website, determine the scale and input cost of the website, and make necessary market analysis. Only detailed planning can avoid many problems in website construction and make website construction go smoothly.
If you are a website project manager, you should predict the main problems in the implementation of the project in the early stage of the project and put forward the implementation plan.
Website planning refers to analyzing the market before website construction, determining the purpose and function of the website, and planning the technology, content, cost, testing and maintenance in website construction according to needs. Website planning plays a planning and guiding role in website construction, and plays a positioning role in website content and maintenance.
Website planning book should cover all aspects of website planning as much as possible, and the writing of website planning book should be scientific, serious and realistic.
The website plan includes the following contents:
First, the market analysis before the website construction
1. What is the market of related industries? What are the characteristics of the market? Can the company conduct business on the Internet?
2. Analyze the main competitors in the market, the online situation of competitors and their website planning and functions.
3. Analysis of the company's own conditions, company profile, market advantages, what competitiveness can be improved by using the website, and website construction capacity (cost, technology, manpower, etc.). ).
Second, the purpose and functional orientation of building a website
1. Why build a website? Is it to establish a corporate image, publicize products, conduct e-commerce, or establish an industry website? Is it the basic demand of enterprises or the extension of market development?
2. Integrate company resources and determine website functions. According to the company's needs and plans, determine the function type of the website:
Enterprise websites, application websites, commercial websites (industry websites) and e-commerce websites; Corporate websites are divided into corporate image, product promotion, network marketing, customer service, e-commerce and so on.
3. According to the function of the website, determine the purpose that the website should achieve.
4. The construction of intranet and the expansibility of website.
Third, the website technology solutions (discuss with professional companies)
According to the function of the website, determine the technical scheme of the website.
1, use a self-built server or rent a virtual host.
2. Select the operating system, windows 20 19/NT/NT or Unix or Linux. Analyze the input cost, function, development, stability and safety.
3. Self-help website construction and template, website construction package or personalized development.
4, website security measures, anti-hacking, anti-virus programs (if you use a virtual host, professional companies do it for you).
5. What kind of dynamic program and corresponding database should be selected? Such as ASP, JSP, PHP；; Database SQL, ACCESS, ORACLE, etc.
Four. Website content and implementation method (discuss with professional companies)
1. Determine the structural navigation of the website according to the purpose of the website.
The general enterprise website should include: company profile, enterprise trends, product introduction, customer service, contact information, online message and other basic contents. More content such as: FAQ, marketing network, recruitment, online forum, English version, etc.
2. Determine the website integration function according to the purpose and content of the website.
Such as FLASH guide page, membership system, online shopping system, online payment, questionnaire survey system, online payment, information search query system, traffic statistics system, etc.
3. Determine the sub-columns of each channel in the website structure navigation.
For example, the company profile can include: president's speech, development history, corporate culture, core advantages, production base, scientific research and development, partners, major customers, customer evaluation and so on. Customer service can include: service hotline, service tenet, service items, etc.
4. Determine how to realize the website content.
For example, whether the product center uses a dynamic program database or a static page; Whether the marketing network adopts list mode or map display.
Web design project plan 4 2 1 century is an information age, and the Internet has pushed enterprises into the global information superhighway, allowing enterprise information to reach every corner of the world through the Internet. Enterprises publish their latest business information through the Internet and conduct global search, so as to publicize their own enterprises, products and services, fully display their corporate image, communicate, promote and cooperate with all walks of life through the Internet, and at the same time find sources of goods and new customers through the Internet. Many enterprises have found opportunities on the Internet and created brilliance. "Instead of fishing in the forest, it is better to retreat and build a net." Are you ready?
One: Why do enterprises set up their own websites?
First of all, from the perspective of sales, the network can reduce the intermediate links of transactions and reduce costs. Enterprise websites can also be expanded into online sales and pre-sales and after-sales consulting service centers.
Secondly, the enterprise will set up an information consultation office on the Internet, with a special person on duty to provide information services. Can establish practical, thematic or individual information exchange channels with the outside world. Customers can contact the enterprise by email or BBS, and they can also express their opinions. In this way, customers can comprehensively and objectively understand the enterprise and its services and products. Because it is a direct dialogue, it has the function of enhancing feelings.
Furthermore, through their own websites, that is, advertisements, some enterprises set up their own web pages online, or set up their own websites to centralize, classify and list enterprise information into columns for easy browsing.
Therefore, it is inevitable for enterprises to surf the Internet. In order not to be preempted by competitors' websites, any enterprise must go online as soon as possible in order to keep up with the trend of the times.
As you can imagine, an enterprise has no website and no communication with the outside world, and the traditional communication mode can't keep up with the Internet era: without a website, you can't easily obtain information, and you no longer have the initiative; Without a website, the sales cost of your products will be higher than others, and the price will no longer have an advantage; Without a website, you will lose the initiative in the business war.
Two: 10 Advantages of establishing websites for enterprises.
Enterprises can reduce advertising costs and let customers find enterprise information quickly.
Enterprises can obtain and publish business information at any time, find potential customers and promote trade.
Enterprises can provide product promotion services 24 hours a day.
Enterprises use the internet to expand their popularity.
Enterprises sell goods online to reduce sales expenses.
Enterprises can understand customer needs more quickly.
Enterprises are conducive to opening up the international market.
Enterprises should better communicate with suppliers, sales channels and partners.
Enterprises improve organizational structure and management system, improve work efficiency and adapt to market changes in time. Enterprises can establish a modern image
Third, the overall framework of website planning.
The website as a whole is a title-based framework, including: company profile, product display, online order, business contact, customer information feedback and counter.
Homepage ideas:
Using the world's most advanced web animation software FLASH and FIREWORKS, dull web advertisements can be designed into exquisite enterprise animation advertisements, allowing visitors to convey product information imperceptibly while enjoying animation.
Company profile:
Describe the development course, scale and service tenet of the company with illustrated pages. Basic company information: including company trademark, name, industry nature and other information. (The enterprise will provide this part of the content information and ensure the authenticity of the information, and we are responsible for the external production. )
Product display:
Product display is the main column of the website. Through Falsh animation, the detailed display of products includes: product pictures, product specifications and details. (The enterprise will provide this part of the content information and ensure the authenticity of the information, and we are responsible for the processing and production. )
Order online:
This is the customer feedback form. If browsing users are interested in the manufacturer's products, they can place orders directly online. The system can accurately and quickly send the order information to the manufacturer by e-mail.
Business contact:
For the business contact information of the manufacturer, you can add the contact information of the head office and branches or attach a simple map. (This part of the content and materials are provided by the enterprise, and the authenticity of the materials is guaranteed. We are responsible for the external production. )
Guest message:
Customer two-way communication inquiry system. (We will develop a unified user message system. )
counter
It can accurately count the enterprise's website views, and users can query visitors' information by themselves, including the number of visits, visitors' IP, daily statistics, monthly statistics, visit percentage and so on. (We will develop a unified user message system. )
Website design project plan 5. Website goals and expectations
1. Help our company to establish effective corporate image publicity and corporate style display, and create a new image of "Maanshan Gao Yi Automobile Energy Co., Ltd.".
2. Make full use of the rapidity and cross-regional advantages of network information transmission, report company news in time, introduce the latest information and technological achievements of domestic and foreign industries, and popularize advanced experience at home and abroad.
3. Provide an online open platform for enterprises and customers, enhance the exchange of information and experience inside and outside the system, cooperate with the spiritual civilization construction of enterprises, increase the reputation of customers and improve the cohesion of enterprise employees.
The overall planning and framework design of the website is extensible, and the design of the home page can ensure that the overall structure of the website will not be destroyed after adding columns. The design of background database has strong expansibility, and enterprises can add, delete and modify columns and categories as needed.
In the specific implementation plan, we will adopt the way of "overall design and step-by-step implementation", that is, first complete the overall design, layout production and (internal) trial operation of the webpage, solve the problems and difficulties in the use process in time, gradually adapt to the actual needs of our company's business management, and lay a solid foundation for comprehensive promotion in the future.
Second, suggest the overall layout of the website.
home page
First column
Pillars on the second floor
Third, the function description
First, walk into Gao Yi.
1, growth experience
Show the basic situation of the company
2. Company souvenirs
3. Qualification certification
4. Company honor
5. Company Profile
Second, enterprise informatization
Company news
Show the latest development of the company and industry.
Industry news
Third, corporate culture.
Show the company's corporate culture construction.
Four. laws and regulations
Let users know CNG knowledge.
Verb (abbreviation of verb) FAQ
Explain and answer common questions.
Six, contact us.
Provide the contact information of the enterprise to facilitate visitors to contact the enterprise to complain.
Seven. forum
Communicate with customers in real time to understand their voices.
Eight, floating module
It mainly floats on the homepage of the website, releasing the latest news (such as gas stop at the station, vehicle queuing information, etc.). ).
Third, the website construction cost budget:
Website construction and related equipment configuration is about 3000 yuan.
English international domain, website filing investment costs around 500 yuan.
Virtual space (500 megabytes), maintenance and other expenses are budgeted in 800 yuan.
Late website maintenance 1000 yuan/year.
Web design project scheme 6 Web creativity is the soul of the website, which is related to the image, brand, culture and competitiveness of the enterprise. So what is creativity? How to determine the style of brand website construction? The style of a website refers to the comprehensive feeling that the overall image of the website gives visitors. This overall image contains many factors: logo design, color, layout, browsing mode, interactivity, text and website value. For example, children's education websites are lively, most commercial websites are professional and serious, and different websites leave different feelings for visitors.
First of all, the design style of the website should be creative
(1) Creativity is a special means to convey information. Creativity is not the inspiration of genius, but the accumulation of long-term thinking and experience. First of all, Li Zhishu collects relevant information, then inspires new ideas according to past experience, and then digests the results of thinking, so that consciousness and encouragement can be combined freely, and finally creativity can be generated.
(2) Creativity is the renewal and combination of existing elements. The most creative ideas on the Internet are all combined with real life, such as online shopping, electronic lining, electronic medical records and online auction. And the richer the information, the easier it is to be creative. So anyone can have extraordinary ideas.
Secondly, the color matching of web pages should conform to the characteristics of websites and visitors.
Color matching is the key to reflect the style of the website. Web page color matching should consider the following factors:
The significance of (1) color. The color matching of web pages should be reasonable and easy to attract attention.
(2) the uniqueness of color. There should be distinctive colors in the web page to reflect the charm of creativity.
(3) Suitability of chromaticity. Colors should be consistent with the atmosphere of the content to be expressed.
(4) the representativeness of color. The color of the website should represent the image of the company and should not be abused.
The following are the skills of web page color matching.
(1) Use a color: first select a color, and then adjust its transparency and saturation to produce a new color. This principle is generally used in web pages to make them look uniform in color and style, and also to show a good sense of hierarchy.
(2) Use two colors: first choose a primary color, and then choose its contrast color to make the whole page colorful, but not dazzling.
(3) Same color system: The collocation of similar colors can give people a soft feeling. The general application principle of color should be "overall coordination and local contrast", that is to say, the overall color effect of the homepage should be harmonious, and only local and small areas can have some strong color contrast, so as to achieve a visual effect that is neither dull nor too bright, which will cause excessive stimulation.
Color matching is an art, and flexible application can make web pages more friendly.
Finally, before making a web page, we should pay attention to the following aspects when determining the overall style of the website:
(1) The website logo should be placed in an eye-catching position, such as the upper left corner, and it should remain unchanged.
(2) Be able to have a slogan that reflects the essence of the website and display it dynamically.
(3) The navigation part should be placed in the same position on each webpage, which is convenient for visitors to browse all the contents of the website.
(4) Determine the main color of the website, pay attention to the color matching to make people feel comfortable but not too dazzling, and highlight the content that needs to be emphasized.
(5) Page layout is an important symbol of style display. You need to consider the location of each component of the page and the scalability of the home page in order to add columns in the future. Generally, left navigation and right text are used, or up navigation and down text, or both.
(6) The simpler the content structure, the better, and the classification should be simple and accurate. Everything is based on the fact that visitors can find the information they visit as quickly as possible.