Second, the emergence, development and trend of management consulting;
Third, the task of management consulting, the nature and judgment of consulting topics;
Four, the type and style of management consulting work;
Five, the basic procedures of management consulting
1. Tasks and steps in the consultation stage;
2. Tasks and steps in the preparatory consultation stage;
3. Tasks and steps in the formal consultation stage;
3. Tasks and steps in the implementation stage of the plan;
Sixth, the subject and object of consultation;
Seven, consultants should have the quality and professional ethics; First, the meaning, characteristics and levels of strategic management;
Second, the content, basic procedures, status and role of strategic management consulting;
3. Consultation on the company's mission and strategic objectives;
Four, the content and method of enterprise strategic environment analysis;
Verb (abbreviation of verb) enterprise overall strategic consultation
1, development strategy, stability strategy, contraction strategy;
2. The overall strategy of large enterprises, small and medium-sized enterprises and international enterprises;
3, the overall business strategy comprehensive consulting method.
(1) Boston matrix method; (2) General matrix method;
VI. Strategic Consultation of Institutions
1, basic strategy: (1) cost leading strategy; (2) differentiation strategy; (3) Focus strategy;
2. Investment strategies of business units;
Seven, business strategy management.
1, formulation of strategic plan;
2. Selection, evaluation and decision-making of strategic plan;
3. Implementation of the strategic plan;
4. Control of strategic plan;
5. Adjustment of strategic plan;
Eight, strategic manager and strategic leadership consultation; First, the definition, content, characteristics and influence of organizational work, as well as the factors affecting enterprise management and organization;
Second, the definition of organizational structure, the factors affecting organizational structure and the basic principles of organizational structure design;
Thirdly, the content, characteristics and functions of enterprise management organization consultation;
Fourthly, consultation on the functional structure, the characteristics of centralization and decentralization, and the factors affecting centralization and decentralization;
Five, the mode of management organization, the basic form of organizational structure and new organizational structure;
Six, the reasons, characteristics, ways of organizational change and ways to reduce the resistance of organizational change;
Seven, the division method and principle;
Eight. Contents, objectives and principles of corporate governance structure design;
Nine. Consultation on enterprise management norms;
Ten, management organization consulting methods:
1, contribution analysis method;
2. Methods of business process improvement;
3. Business process reengineering; First, the definition, content and function of enterprise science and technology management;
Two, the characteristics, functions and contents of enterprise science and technology management consulting;
Third, scientific and technological strategy consultation;
Fourth, technology development consultation;
Verb (abbreviation of verb) technology introduction consultation;
Consulting on technical structure optimization of intransitive verbs;
Seven, enterprise daily technical management consulting;
Eight, the content, principles and methods of technology evaluation;
Nine, value engineering; First, the characteristics and composition of human resources and the content of human resource management;
Second, the types, characteristics and qualities of enterprise talents;
Thirdly, the characteristics, contents and functions of human resource management consulting;
Fourth, human resource planning consultation;
Verb (abbreviation of verb) the content and function of job analysis, the procedures and methods of job consultation and the factors to be considered;
Negotiation on labor productivity of intransitive verbs;
7. Staff recruitment consultation;
Eight, the purpose of employee training, demand analysis, effect evaluation and employee training consultation procedures;
Nine, salary management consulting;
X. strategic consultation on human resources;
Eleven, human resource management consulting methods:
1, labor quota consultation method;
2. Consulting methods of labor ability;
3. Analysis method of employee satisfaction;
Twelve, the method of performance appraisal:
1, key performance index method;
2. Balanced scorecard method;
3.360 assessment method;
Thirteen, the methods of employee career counseling; I. Levels, contents, functions and guiding principles of production management;
Second, the characteristics and contents of production management consulting;
Third, the characteristics of modern production management and world-class manufacturing methods;
Fourth, the consultation of production plan;
5. Production control consultation;
Organization consultation on the production process of intransitive verbs;
Seven, production site management consulting;
Eight. Production strategy consultation;
Nine, production management consulting methods:
1, the method of capacity consultation;
2. Spatial organization and negotiation methods in the production process;
3. The method of organizing consultation in the production process;
4, the method of management consultation on the production site;
5, the method of production planning;
6. Standard operation time consultation method;
X. New development of modern production management;
1, JIT production mode;
2. Lean production mode;
3.5S management;
4. Fixed warehouse management;
5. Visual management; First, the definition of quality, the characteristics of product quality and the factors affecting product quality;
Two, the content and principles of quality management activities and the development stage of quality management;
Three, the meaning of total quality management, basic characteristics, purpose, basis and basic requirements;
Four, the characteristics, contents and functions of quality management consulting;
Five, product development process quality consultation;
Six, product manufacturing process quality consultation;
Seven, product sales and use process quality consultation;
Eight, quality management system consulting;
Nine, strategic strategy consultation;
Ten, quality management consulting methods:
1, quality cost analysis method;
2, quality management basic work consulting methods;
3, the old seven tools of quality management:
(1) questionnaire;
(2) Stratification method;
(3) Causality diagram;
(4) pareto chart;
(5) histogram;
(6) Control chart;
(7) scatter plot;
4. Seven new tools for quality management:
(1) correlation diagram method;
(2)KJ method;
(3) system diagram;
(4) matrix diagram;
(5) Matrix data analysis method;
(6) Process decision-making program diagram method;
(7) Line loss method:
5. Six-horse management; First, the definition and types of material resources;
Second, the definition and function of material resources management;
Thirdly, the characteristics, contents and functions of material resources management consulting;
Fourth, strategic consultation of material resources;
Verb (abbreviation of verb) enterprise logistics management consulting;
Consulting on the supply of intransitive verb materials;
Seven, material procurement consulting;
Eight, supply chain management consulting;
Nine, material resources management consulting methods:
1, material consumption quota formulation method;
2, the formulation method of material reserve quota;
3. The method of inventory control;
4. Economic order batch method;
5. Key management of materials;
6. Analysis method of reserve fund utilization; 1. Operation status, service life, structure, service life and deterioration of the equipment;
The second is the content, task and importance of equipment management;
Third, the characteristics, contents, functions and requirements for consultants of equipment management consulting;
Fourth, equipment strategy consultation;
Verb (abbreviation of verb) equipment use management consultation;
Six, equipment management consulting;
Seven, equipment maintenance management consulting;
Eight, equipment management consulting methods:
1, analysis method of equipment wear failure law;
2. Analysis method of planned pre-repair;
3. Total production maintenance method; First, the meaning, characteristics and objectives of financial management and the financial concept that enterprises should establish;
Second, the content of modern enterprise financial system;
Third, the content of asset management;
Fourth, the financial statement system:
1, composition of balance sheet;
2. The composition of the income statement;
3. Composition of cash flow statement;
Verb (abbreviation of verb) the meaning, characteristics, content and function of financial management consultation;
Intransitive verb financial strategy negotiation;
Seven, cost management consulting;
Eight. Fund management consulting;
Nine. Economic benefit consultation of enterprises;
X. enterprise financial system consultation;
Eleven, financial management consulting methods:
1, volume cost-benefit analysis;
2. The method of financial security analysis;
3. Analysis method of short-term solvency of enterprises;
4, the method of cost accounting;
5, the method of cost control; First, the meaning, characteristics, composition, function and development trend of corporate culture;
Secondly, the content, purpose and process of corporate culture consultation and the principles of corporate culture design;
3. Corporate culture strategy consultation;
Fourthly, the meaning, characteristics, levels and functions of corporate image and the basic principles of shaping corporate image;
Verb (abbreviation of verb) the content, function and strategic planning of corporate image management consulting;
Sixth, the meaning, composition and design principles of enterprise identification system; First, the meaning, content, function and basic elements of marketing;
Second, the concept of marketing.
1, the concept of production;
2. Product concept;
3. selling ideas;
4. Marketing concept;
5. Customer concept;
6, the concept of social marketing:
Thirdly, the characteristics, contents, procedures and functions of marketing consultation;
Four, the meaning of the market, types, components and types of market structure;
1, marketing strategy consultation;
2. Target marketing strategy;
3. The meaning, purpose, principles and signs of market segmentation;
4. Market positioning strategy;
5. Market opportunity consultation;
Verb (abbreviation of verb) The meaning, level, classification and components of product:
1, product life cycle consultation;
2. Product portfolio consultation;
3. Brand strategy consultation;
4. Packaging strategy consultation;
5. New product development consultation;
6. Product structure optimization consultation;
7. New product development consultation;
8. product pricing consultation;
Six, enterprise marketing ability consultation:
1, product market position analysis;
2. Analysis of product profitability;
3. product growth;
4, product competition intensity analysis:
Seven. Promotion strategy consultation:
1, personnel promotion consultation;
2. Advertising consultation;
3. Business promotion consultation;
4. Public-private relations consultation;
Eight. Consultation on distribution channels;
Nine, marketing management consulting:
1, enterprise marketing organization form consultation;
2. Enterprise sales team structure consultation;
3. Marketing plan consultation;
4. Marketing audit consultation;
5. Enterprise marketing system consultation;
6. Market demand forecast consultation;
Ten, customer relationship management consulting;
XI。 New concept of marketing:
1, global marketing;
2. Big marketing;
3.4C marketing;
4. Relationship marketing;
5.4R marketing;
6. Integrated marketing;
7. Green marketing;
8. Knowledge marketing;
9. Experience marketing;
10, network marketing;
1 1, event marketing;
12, direct sales;
13, cultural marketing;
14, overall marketing;
15, service marketing;
16, cross-marketing;