On the basis of clear objectives, complete the conception and creativity of the website, that is, the overall design scheme. Locate the overall style and characteristics of the website and plan the organizational structure of the website.
Websites should have different forms according to the different objects (institutions or people) they serve. Some websites only provide concise text information; Others use multimedia technology to provide gorgeous images, flashing lights, complicated page layouts and even download audio and video clips. A good website combines graphic expression with effective organization and communication.
In order to highlight the theme, the key points should be clear, and the color matching and pictures should focus on the predetermined theme; Mobilize all means to fully show the personality and interest of the website and make it unique.
Make full use of existing information, such as customer manuals, public relations documents, technical manuals and databases.
The design idea is simple and practical: this is very important. In the special network environment, it is best to send the information users want to get to him in the most efficient way, so all the superfluous things should be removed. Easy to use: consistent with the first one, in line with user requirements. The more suitable a webpage is, the better its function and integrity will be: a website emphasizes a whole, and only the design around a unified goal can be successful. Excellent website image: a web page that meets the standards of beauty can maximize the image of the website.
The colors of the page are coordinated, and the layout meets the requirements of formal beauty: the layout is organized, making full use of the beautiful form, making the page full of appreciation and improving the grade. Of course, it is everyone's pursuit to suit both refined and popular tastes. Strong interaction: give full play to the advantages of the network and let every user participate in it. Such a design is a successful design. Such a web page is a truly beautiful design. format design
As a visual language, web design pays special attention to arrangement and layout. Although the design of home page is different from graphic design, they have many similarities.
Layout design expresses harmony and beauty through the spatial combination of words and graphics.
The layout design of multi-page site pages requires to reflect the organic relationship between pages, especially the relationship between the order and content between pages and within pages. In order to achieve the best visual performance, the rationality of the overall layout is repeatedly scrutinized to give visitors a smooth visual experience.
Color action
Color is one of the elements of artistic expression. In web design, designers combine different colors to form beautiful pages according to the principles of harmony, balance and emphasis. According to the influence of color on people's psychology, use it reasonably. If the enterprise has CIS (Enterprise Identification System), the color should be used according to VI.
Formal content
In order to organize rich meanings and diverse forms into a unified page structure, formal language must conform to the content of the page and reflect the rich meanings of the content.
Flexible use of contrast and harmony, symmetry and balance, rhythm and rhythm, blank space and other means, through the relationship between space, words, graphics to establish the overall balance, resulting in a harmonious aesthetic feeling.
Composition of three-dimensional space
The three-dimensional space on the network is a virtual space, and this spatial relationship needs to be expressed by spatial factors such as dynamic and static changes and the proportional relationship of images. In a page, the visual effects produced by the overlapping of graphic positions or the change of page positions are different. The spatial hierarchy formed by the overlapping of pictures and words is not suitable for web design. According to the characteristics of existing browsers, web page design is suitable for more standardized and concise pages, although this overlapping arrangement can produce a strong sense of rhythm and space hierarchy and a strong visual effect.
What is common on the web page is the spatial relationship generated by the up, down, left, right and middle positions on the page, and the spatial hierarchy generated by the dense positional relationship. These two positional relationships make the spatial level flexible, and also make people feel relaxed or urgent.
VR（Virtual Reality）
People are not satisfied with the two-dimensional web pages compiled by HTML (an application under standard generalized markup language), and the temptation of three-dimensional world begins to attract more people. Virtual reality wants to show its charming style on the Web, so VRML language appears. VRML is an object-oriented language, similar to the HTML language used in Web hyperlinks, and also a text-based language. It can run on various platforms, but it is more for the virtual reality environment.
mixed-media
One of the advantages of network resources is the multimedia function. In order to attract visitors' attention, the content of the web page can be expressed by three-dimensional animation, FLASH and so on. However, due to the limitation of network bandwidth, when using multimedia to express web content, we have to consider the transmission speed of the client.
convenient to use
If people can't understand or understand your website, how can they understand your business information and services? Use some eye-catching titles or words to highlight your products and services. And even if you have the best products, if customers can't see clearly what you are introducing or how to benefit from it, they won't like your website, which is a failure of web design.
Clear guidance
Navigation in web design uses hypertext links or picture links, so that people can move forward or backward freely on your website without having to use their browsers to move forward or backward. We use the "ALT" identifier to indicate the picture name or description on all the pictures, so that those viewers who are unwilling to automatically load the pictures can understand the meaning of the pictures.
Fast download time
Many visitors won't go to websites that need to wait for 5 minutes to download. The online waiting time of 30 seconds is the same as our usual waiting time of 10 minutes. Therefore, it is suggested to avoid using too many pictures and too large pictures in web design. The capacity of the main page should ensure that the waiting time of ordinary browsers does not exceed 10 second.
Non-graphic content
Use dynamic "Gif" pictures when necessary. In order to reduce the animation capacity, cleverly designed Java animation can make graphics or words have a small dynamic effect. However, since most people who browse the Internet are looking for information, it is still recommended that you ensure that your website will provide them with valuable content instead of excessive decoration.
Feedback and communication
It is an important factor for your success to let customers know the products or services you can provide and make them order very conveniently. If customers have a desire to buy products or services on your website, can you make them realize it as soon as possible? Is it online or offline?
Therefore, if it is a product or service introduction website, it should have the functions of message, telephone and online consultation or information presentation.
On the corporate website, we should seriously reply to users' e-mails, letters, telephone inquiries, faxes and other traditional contact methods, so as to answer questions. It is best to classify users' intentions, such as a general understanding of pre-sales and after-sales, and deal with them by relevant departments, so that website visitors can feel the real existence of the enterprise and generate trust from it.
Test improvement
Testing is actually to simulate the process of users asking about websites, so as to find problems and improve web page design. Website testing should be arranged with users.
Content update
After the establishment of the enterprise website, the content of the webpage should be constantly updated. The constant updating of site information helps visitors to understand the development trends and online location of enterprises, and also helps enterprises to establish a good image.
Be careful not to promise what you can't reach, and don't ask users to enter information or list a lot of phone numbers that you can't reply in time before you are really capable of handling the reply. If visitors are required to provide personal information voluntarily, they should publish and earnestly fulfill their personal privacy commitments.