On February 22nd, 20021,12, the State Council issued the Notice on the Tenth Five-Year Development Plan of Tourism, focusing on promoting night travel equipment, RV camps and mobile RV equipment. It is proposed to promote self-driving RV tourism, implement the promotion plan on the road, form a networked camp service system and a relatively complete self-driving RV tourism industry chain, and launch a number of self-driving RV camps and tourist stations.
The favorable policies have boosted the rapid development of the RV market. (Enterprise official map)
In addition, under the influence of the new regulations of the Ministry of Public Security on the application and use of motor vehicle driver's license to increase C6 driver's license, the relevant policies on road trailers are more clear and standardized. Since this month, with the official implementation of the newly revised Regulations on the Application and Use of Motor Vehicle Driver's License (OrderNo. 162 of the Ministry of Public Security), a semi-driving type (C6) of light tractor trailer has been added to better meet the needs of people traveling by RV. According to the new regulations, people who apply for C6 driver's license have relaxed their application methods, ages and driving test contents. A person in charge of the RV head enterprise pointed out that there was some controversy about the light tractor trailer before, which discouraged interested consumer groups. Now more perfect laws and regulations will give car players the opportunity to travel with trailers reasonably and legally.
The relevant person in charge of china automobile dealers association said that although ordinary self-driving people can't become the mainstream of the domestic RV market in the short term due to national conditions, roads, traffic and other factors, in the long run, trailer-type RV has the advantages of affordable price, spacious space and strong practicability, and is accepted by the public. In the future, with the introduction of county policies, it will also promote the further development of domestic trailer cars.
Independent car companies have entered the market one after another.
According to the statistics released by china automobile dealers association, in 20021year, the annual sales volume of self-propelled recreational vehicles in China reached 12582, up 43.2% year-on-year, and the average monthly sales volume exceeded 1000. Towing 3,543 sets of RV transactions; Second-hand housing car transaction 1975 units. Among them, the sales volume of self-propelled caravans in China in 20021and historical years all showed a month-on-month increase, and the sales volume in each month reached a record high except May.
Last year, the sales of domestic self-propelled caravans increased significantly. (The above data are provided by china automobile dealers association)
In terms of vehicle types, the annual sales volume of C-store caravan is 899 1, and the sales volume of B-type light passenger car is 3493, which fluctuates greatly compared with the data of 20 18. Type C RV equipped with "forehead bed" will become the most mainstream road vehicle in the next 3-5 years. In 20021year, the sales of recreational vehicles under 6m in China accounted for 99.2%, up 43% year-on-year.
According to the survey data of Tianyan, there are currently more than 7,600 RV and RV-related enterprises in China, from 20 19 to 202 1 year, and more than 1 0,000 related enterprises are registered every year. Among them, 86.8% of RV-related enterprises are limited liability companies, and 77.3% of related enterprises were established within 5 years.
Comparison of sales volume of the top ten domestic self-propelled RV companies in recent three years. (The above data are provided by china automobile dealers association)
From the comparison of sales of self-propelled RV brands, two domestic RV manufacturers have entered the sales mark of 1300 vehicles; Among them, SAIC Chase ranked first in the year with the cumulative sales of 65,438+0,362 vehicles, and Yutong RV ranked second with the cumulative sales of 65,438+0,365,438+0 vehicles. The two car companies with the highest growth rate last year were Chery Ruifu Special Purpose Vehicle in Anhui and Cui Automobile in Dedron, Zhejiang. In 20021year, the sales growth rates of these two car companies were 4 18.6% and 96. 1% respectively. In recent years, with more and more large-scale car companies entering the RV market, the models and styles of RVs are becoming more and more abundant, and they even start to keep pace with the times and are equipped with the latest intelligent configuration. For example, SAIC Chase and other head enterprises have applied an all-round intelligent interconnection system in the latest products, and the trinity of big screen+voice +APP controls "car+room", so that seemingly clumsy "big guy" can also become an intelligent mobile living cabin.
The function of RV has been more and more subdivided, and the degree of intelligence is getting higher and higher. (Enterprise official map)
Is the domestic "RV culture" stale?
Behind the gratifying sales of the industry, the RV consumer group is not so optimistic. Some insiders even questioned that many problems in the domestic RV market have not been solved, which will affect the healthy development of RV culture.
Insiders of an RV company believe that although the policy is favorable, there are many problems that restrict the development of RV industry and culture at present. For example, there is a certain gap between the domestic RV after-sales problem and the RV tourism trend in Europe and America. Although the domestic RV has developed rapidly, there are some problems such as low utilization rate, imperfect camp use and camp construction, which lead to many camps being unusable and wasting resources.
Some people think that the current RV market is suspected of "virtual fire", and some users who have experienced it have begun to retreat. A fan who went to road trip revealed that many people in his circle of friends were playing RV. However, most car owners have sold their cars in the past two years. In addition to the cause of the epidemic, the limitations of the RV and the high maintenance costs also made them choose to give up. A car owner said that various restrictions in the use of the RV exceeded the imagination before buying a car. Such as parking problems. Due to the lack of sufficient special campsites in domestic scenic spots, they can only stop at remote locations near the scenic spots, which brings inconvenience to all aspects. Like some popular scenic spots in Hainan, even the RV is not allowed to enter the parking lot. Secondly, it is necessary to add water and electricity frequently on the way to the car, and the domestic hardware facilities in this regard need to be improved. Some RV owners find that the actual utilization rate is not high, and some use it for less than one month a year.
"Self-driving travel was originally a quality new lifestyle, but it was regarded by some people as a poor travel tool, which saved money and was convenient, wasted public resources, brought environmental pollution and disturbed others. This behavior has created obstacles to the healthy development of RV in China. " Talking about the phenomenon that some popular tourist attractions in China "boycott" RV, the person in charge of a multi-brand RV dealer in Huadu District felt very helpless. He said that some RV users are not of high quality and dispose of garbage at will in the parking lot, which leads to the "blacklist" of RVs in some places. Some people familiar with the matter also pointed out that the RV has not played much positive role in stimulating tourism consumption in scenic spots. After experiencing the epidemic, the handling of RVs in various scenic spots may be even more embarrassing.
Second-hand circulation is not yet a climate. Rental experience still needs to be cautious.
Because the current demand is far less than other models, RV is also an unpopular product in the used car market.
Compared with buying a car, it is unnecessary and worthless to sell. Some people think it will be more cost-effective to rent a car when there is demand. It is understood that the current rental price of general RV is about 1 1,000 yuan/day, the rental cost of low-end RV is between 500-600 yuan, and the rental price of some promotional periods is as low as 400 yuan/day. In this regard, a person familiar with the matter pointed out that this "* * *" RV has some potential risks. First of all, in terms of driving safety, self-propelled RV needs to have certain driving skills, which is different from ordinary household models. For owners who have no long-term experience in using RV, they need to adapt to refueling, braking, steering operation skills and even height limit. In an emergency, a little carelessness will lead to danger. Secondly, in order to save costs, some people put a gas tank in the RV to boil water for cooking when parking. Once there is a collision accident on the road, the consequences will be more serious. Moreover, the interior of the RV is a closed space, and it is unknown whether the leasing company can strictly disinfect the beds and electrical appliances.
In recent years, people's travel modes and concepts have changed. (Enterprise official map)
It is undeniable that there are some constraints in the development of domestic RV industry, but people in the industry are still optimistic. An insider in china automobile dealers association said that with the improvement of the demand-side experience in go on road trip, the release of new consumption demand, the increase of the number of travelers in go on road trip, the increase of the number of domestic camps, the development of leasing business and the increasingly rich supply side, the domestic RV market has ushered in better development opportunities. Under the influence of the "COVID-19" epidemic, short trips in a small area and weekends will also bring about a rapid increase in the demand for recreational vehicles. "After entering 2022, due to repeated epidemics in many places in China, cross-regional travel has increased uncertainty and changed people's travel methods and concepts." The demand for short-term travel and Zhou Bianyou will increase, which will accelerate the development of domestic RV industry. An insider of SAIC Chase said. He believes that the rapid development of new energy vehicles and charging pile networks provides hardware support for the development of the RV industry. At the same time, the third consumption upgrade, the aging population and the outbreak of personalized consumption demand have all brought benefits to the development of RV camping industry. When the epidemic situation is alleviated, the RV industry will usher in a new round of development opportunities.