What is the understanding of the principle of good faith in business negotiations?

Honesty is the basis of negotiation and business; Honesty is the foundation of the ultimate success of business negotiation. Everything should be about credibility, and the credibility of business negotiations is a principle that must be observed. This requires all parties to the negotiations to strictly abide by the agreements reached in the negotiations, keep their promises, and truly "keep your word." In fact, when we sincerely hope that our opponents can keep their credibility, we should do this first and let them realize that our credibility is paramount. People are willing to do business with reputable enterprises because they keep their promises and are sincere. \x0d\\x0d\ The above words come from textbooks. Let me talk about my personal experience. \x0d\ Now there are very few enterprises that can really pay attention to reputation, because it is often difficult to truly abide by reputation and honesty. To do this, we have to pay a huge price and tuition, and a considerable part of the sales revenue has to pay for adhering to the credibility; Therefore, for utilitarian purposes, many enterprises do poorly in good faith. Business negotiations are often deceptive, and it is normal to use some delaying and spoiling tactics to achieve the purpose of negotiations. Therefore, enterprises with good integrity are willing to do it for a long time. On the one hand, they have high brand awareness and added value, and they have the financial strength to be honest. As an individual negotiator, honesty is often out of control in negotiation. Therefore, considering the results, individuals and enterprises that can be honest often have strong strength or strong execution.