Shenyang Xinlaifu Industrial Co., Ltd. is a wholly foreign-owned enterprise integrating production and sales. The company was established on September 9, 1999, and its headquarters is located at No.33-2, Hunnan Industrial Zone, Shenyang National High-tech Development Zone. The company's main business scope is the production and sales of cosmetics, water purifiers, beauty instruments, washing products and special nutritious foods; Computer software and hardware technology development; Business information consulting services, etc.
Mr. Sun Daxun, the founder of Xinlaifu Company, graduated from the Graduate School of Korea University and was the president of the University of Georgia Consortium International Company. 1982 became the publisher of traditional culture magazine, a Korean monthly magazine, and served as the president of ESPRIT; 1989 won the highest management award from Rambus University in the United States; 1994 was compiled into Korean Language Yearbook and Modern Korean Language History; 1998 won the World Entrepreneur Award of William Finn University. Mr. Sun Daxun is also committed to the friendly exchanges between China and the United States. In 2000, he promoted the establishment of sister school relationship between Wilhelm Finns University and Shenyang University. Mr. Sun Daxun has published many papers and works, such as The World in the Post-industrial Age and Proceedings of the 88 International Academic Conference. People's Daily also serialized 12 articles on marketing.
As an international entrepreneur, Mr. Sun Daxun has set his career in China. He combined the traditional "peddler's style" sales from China with the actual national conditions in China, and put forward a brand-new marketing concept with China characteristics, which became a reality. Xinlaifu Company, founded by Mr. Sun Daxun, has relatively perfect marketing means, marketing mechanism and management mechanism. At the same time, Xinlaifu Company, as the headquarters of the World Association of IADSC sales companies in China, also shoulders the great historical responsibility of connecting with the world.
The success of Xinlaifu Company lies not only in its advanced sales model, but also in its excellent product quality, which has been recognized by consumers. Xinlaifu develops its own products in strict accordance with the company's "commodity culture" and is committed to the development and research of "green products" that are beneficial to people's health, ecological environment and pollution-free. Xinlaifu characteristic nutritious food is refined from a variety of precious Chinese herbal medicines with the same origin of medicine and food. The company's main product "DR▲ Qu" natural anti-mite beauty cosmetics series is a cosmetic with anti-mite, nutrition, skin care and beauty effects developed by Dr. Qu Kuizun, an international authoritative dermatologist, based on more than 40 years of clinical experience in dermatology and combined with the treatment practice of traditional Chinese and western medicine. "Esfuli" series cosmetics adopt high-tech nanotechnology and are extracted from pure natural plants; Daily chemical washing products are phosphorus-free, highly concentrated, clean and environmentally friendly products that can wash away pesticides; The "peerless beauty" body shaping underwear is made of magical gems, pure gold, pure silver and composite ceramics, which can effectively meet the needs of more women who love beauty to make their bodies healthier, whiter, more symmetrical and more perfect.
With the efforts of the new arrivals, it has also won the love and support of consumers. Xinlaifu's customer base is expanding day by day, and Xinlaifu's products sell well all over the country.
So far, based in Shenyang, Xinlaifu Company has set up offices or branches in Beijing, Xi, Harbin and other places, and set up logistics warehouses. The company has also set up more than 200 new Laifu franchise stores in several cities, and gradually formed a nationwide sales network. This year, the company will also set up 500 new Laifu franchise stores in cities across the country. The development of Xinlaifu is also the sincere result of Xinlaifu Company's people-oriented. The company constantly creates learning and development space for employees, regularly conducts advanced training in sales, management and guidance, and is committed to cultivating tutors. At present, the company has more than 200 managers and above. High-quality talents not only improve work performance, but also greatly promote the development of the company in a broader space. Therefore, the company's internationalization process is accelerating. Xinlaifu's nutritious food has opened the Korean market, and will develop the Japanese, Thai and American markets this year. From 2006, the markets of neighboring countries such as Russia, Mongolia, Kazakhstan, India, Indonesia and Vietnam will be developed.
Xinlaifu Company also introduced ISO900 1:2000: 2000 international quality management system for the purpose of self-improvement and continuous improvement, and passed its strict certification in August 2006, making the management of Xinlaifu Company more standardized and international. In order to further improve the quality and scientific content of products and connect with the international market more quickly, the company hired senior technicians and managers from South Korea and Japan to guide the company, and regularly sent technical and business backbone personnel to South Korea, Japan, Hong Kong and other places to study and train, so as to continuously improve the overall quality of employees.
It can be said that the achievements made by Xinlaifu today benefit from the business philosophy of "satisfying customer culture" put forward by Mr. Sun Daxun. Over the past few years, Xinlaifu Company has devoted itself wholeheartedly, made unremitting exploration and accumulated bit by bit, and achieved the corporate culture of "satisfying customers". Xinlaifu Company not only meets customers' consumption demand, as well as customers' demand for pre-sale, in-sale and after-sale services, but also meets the material and spiritual development needs of the company's employees, and also meets the social pollution-free and pollution-free environmental protection requirements and the development requirements of social public welfare undertakings.