There are actually several reasons why so many people will eat. .
1: Eating in a restaurant (too expensive)
2. Snack bar to eat (too dirty)
3. What hot pot can I eat by myself (it's impossible if there are few people)
4. Eat a box lunch (it's embarrassing)
There are many more, so many people think that eating KFC will be taken for granted. . . . (Convenient and Affordable) According to the survey results of fast food enterprises in China in 2009 organized by the fast food professional committee of China Cuisine Association, the list of the top 50 fast food enterprises in China in 2009 was officially released.
According to the survey, in 2009, the business income of the top 50 fast food enterprises in China reached 59.88 billion yuan, accounting for 3.3% of the national retail sales of accommodation and catering industry, with a total of12,932 stores.
The qualifications of the selected enterprises are all based on the operating income indicators in 2009, and the relevant information of the investigated enterprises is also summarized. Based on this, the combination of quantitative and qualitative methods is used to analyze the statistical data, which is conducive to in-depth study of the development trend of fast food industry in China.
Under the background of financial crisis, it has developed rapidly and has strong anti-risk ability.
The survey shows that the business income of the top ten of the top 50 companies is 4.7/kloc-0.90 billion yuan, accounting for 78.8% of the total business of the top 50 companies; Among the top 50 enterprises, 58% have an operating income of more than 300 million yuan; More than 500 million yuan accounted for 32%
The annual operating income of 50 companies reaches 1 100 million yuan or more. Among them, the operating income of 46 companies exceeded that of 2008, the growth rate of 23 companies exceeded the national accommodation and catering industry (16.8%), and the growth rate of1company exceeded 30%.
Overall, the revenue of the top 50 fast food enterprises in China increased in 2009 compared with 2008. This proves that the fast food industry with people's livelihood characteristics has great room for development. The fast food enterprises in China can develop under the background of the financial crisis in 2009, and the overall anti-risk ability is strong.
The number of shops has increased by half, and enterprises have started to do breakfast business.
According to statistics, there are more than 3,200 stores, with at least 22 stores, of which more than 50 enterprises account for 81.6%; 100 enterprises account for 53.1%; More than 300 enterprises accounted for 22.4% (11); Enterprises with more than 950 stores accounted for 8.3%, and 50% started breakfast business.
Generally speaking, the top 50 enterprises are located in different regions of location, region and general region, and 63% of fast food enterprises have reached the level of regional operation. 96% have their own distribution center. The scale of enterprise stores embodies the hard truth that sales are king and promotes the development of distribution centers.
Among the top 50 fast food enterprises, 90% have achieved cross-provincial chain development.
According to statistics, five enterprises in China have stores; There are 40 enterprises with stores across provinces and cities; Five companies have stores in a province or city. 12 with headquarters in Beijing and Shanghai respectively; 6 in Zhejiang; 4 in Shenzhen and 4 in Shandong. There are 27 companies (54%) that have been established for more than 10 years, and there are 1 1 companies (22%) that have been established for more than 15 years.
Generally speaking, in 2009, 90% of the top 50 fast food enterprises in China achieved cross-provincial chain development. Combined with the location layout of the opening plan of 20 10 fast food enterprises, the development of chain operation mostly radiates in the original area, which is also the choice to consolidate the foundation of chain operation.
76% of fast food enterprises operate directly in chain stores.
There are four modes of chain operation: direct operation, franchising, mixing and trusteeship. According to statistics, there are 38 enterprises with more direct stores than franchise stores, and 76% of fast food enterprises are mainly designed with direct chain mode, which not only shows the correct understanding of chain mode, but also reflects the reasonable chain structure.
Per capita consumption of top 50 fast food enterprises is the mainstream in 40 yuan.
According to statistics, there are 7 enterprises whose per capita consumption is below 10 yuan (inclusive); Per capita consumption1There are 20 enterprises from 0 yuan to 20 yuan (inclusive), and 7 enterprises with per capita consumption above 20 yuan.
Per capita consumption represents the level of consumption. Judging from the overall per capita consumption, the per capita consumption quotas of the top 50 fast food enterprises are all within the scope of 40 yuan; In the gradient distribution of low-end, middle-end and high-end, middle-end consumption is the mainstream, which is of course related to the per capita income level of various places.
The educational level of managers has improved, and high-quality professionals have become the main force of management.
According to statistics, the headquarters managers of 36 enterprises have college education or above, accounting for 50% of the headquarters managers. The educational level of managers directly affects the management level and management level of fast food enterprises. Judging from the proportion of managers in the top 50 fast food chain enterprises in China in 2009, high-quality managers have become the main force in the management of fast food enterprises, which shows that the development of fast food pays attention to personnel training.
46% of enterprises have more than two brands.
According to statistics, fast food restaurants have not only formed business forms, shop forms and industries, but also produced regional and cross-regional brands. 46% own more than two brands.
Format formation: there are 40 fast food restaurants, 7 group meals, 2 simple meals and breakfast items 1, which are recognized as the four major formats in the fast food industry.
Industry formation, in the fast food restaurant format mode, the number of enterprises taking the single product series business route and the multi-product series business route is equivalent.
Fast food enterprises are still in a small and medium-sized situation, and various economic types coexist.
In statistics, various types of economic nature coexist in the fast food industry, with limited liability companies as the main type (accounting for 70% of all types). This shows that fast food enterprises are still in small and medium scale, and the funds are mainly self-investment, accumulation and rolling.
From the above statistical analysis, it shows that the performance of western-style fast food continues to lead, the growth rate of Chinese fast food exceeds that of western-style fast food, and the chain expansion is still strong: the total turnover of fast food in first-class cities accounts for an amazing proportion. Undoubtedly, in 2009, the fast food industry in China made great strides in becoming stronger and bigger. This is the blessing of our industry and the national economy and people's livelihood.
Attachment: Top 50 Fast Food in China in 2009
1 Bai Sheng Catering Group China Business Department
Mcdonald's limited
3 Tianjin Dingqiao Catering Service Consulting Co., Ltd. (Dicos)
4 Ajisen Holdings Limited
5 Kungfu Catering Management Co., Ltd.
6 Hexing Catering Group
7 Tianjin Goubuli Fast Food Co., Ltd.
8 Jude Huatian Holdings Limited
9 Jiangsu Daniang Dumplings Catering Co., Ltd.
10 Hebei Qianxihe Diet Co., Ltd.
1 1 Zhejiang Wufangzhai Industry Co., Ltd.
12 China, South
13 Yonghe dawang group
14 Jiangxi zhongkuai catering development co., ltd
15 Bengbu Baotianxia Catering Management Co., Ltd.
16 Guoji International Restaurant Chain Group Co., Ltd.
17 Ningbo Leibibao Catering Co., Ltd.
18 Dalian Yahui Fast Food Co., Ltd.
19 Beijing Capital Airport Catering Development Co., Ltd.
20 Shanghai Shi Hao Catering Management Co., Ltd.
2 1 Ningbo Haishu Shunwangji Catering Management Co., Ltd.
22. Malan Lamian Noodles Fast Food Chain Co., Ltd.
23 Ningbo Haishu New Sifang Food Co., Ltd.
24. Beijing Xiabu Xiabu Catering Management Co., Ltd.
25 Shenzhen Jiawang Restaurant Chain Co., Ltd.
26. Shenzhen Pastry King Food Chain Co., Ltd.
27. Changzhou Lihua Fast Food Co., Ltd.
28 Beijing Laojia Fast Food Co., Ltd.
29 Shanghai Ding Qi Catering Development Co., Ltd.
30 Shandong Li Jinde Group Fast Food Chain Co., Ltd.
3 1 Ningbo Haoweidang Catering Co., Ltd.
32 Baosteel Development Co., Ltd. Catering Management Branch
33 Qingdao Mocuomen Food Culture Co., Ltd.
34 Guilin Group Development Company
35 Harbin Oriental Jiaoziwang Chain Co., Ltd.
36 Urumqi Su's Enterprise Development Co., Ltd.
37 Shanghai Yin Zhong Catering Management Co., Ltd.
38. Shanghai Xinya Coffee Catering Co., Ltd.
39 Wuhan Iron and Steel Group Fast Food Beverage Company
40 Yantai Bailan Fast Food Co., Ltd.
4 1 Beijing Hehegu Catering Management Co., Ltd.
42 Zhejiang Old Uncle Catering Co., Ltd.
43 Beijing Jiahe Yipin Enterprise Management Co., Ltd.
44 Shenzhen Jinguyuan Industrial Development Co., Ltd.
45 Beijing Jinfeng Catering Co., Ltd.
46 Beijing Jingri Catering Co., Ltd
47. Lanzhou Jinding Beef Noodles Co., Ltd.
48. Jiangnan Kitchen Catering Management Co., Ltd.
49 Hefei Feixi Old Chicken Catering Co., Ltd.
50 Shandong Guoqiaoyuan Restaurant Chain Management Co., Ltd. In this way, Chinese fast food is still promising.