What's the difference between a real estate investment consulting company and a real estate brokerage company?

Theoretically, the business of investment consulting companies is mainly consulting on investment and financing, market, product positioning and planning. The mode of cooperation mainly adopts monthly fee and annual fee; The business of brokerage company is mainly sales agent and/or planning required for sales, and the cooperation mode mainly takes sales commission.

In reality, except for a few consulting companies specializing in consulting, most consulting companies and brokerage companies actually overlap. According to the situation of different projects, they choose different ways of cooperation with developers, or full marketing, or integrated promotion, or sales agents, or pre-planning, or market consulting.

Real estate brokerage companies need to have a certain number of real estate broker certificates to register in some cities before they can operate; There are not too many restrictions on investment consulting companies.