Group purchase is group purchase, also called collective purchase (centralized purchase). The earliest group purchase in China was that the company gathered all its subsidiaries to purchase in order to reduce costs. The development to the present "personal level" is attributed to the Internet. Influential individuals or professional group buying service companies (group buying websites) in the industry call consumers who are interested in buying the same product to make a large number of purchases from manufacturers or general agents, so as to obtain ultra-low prices and service guarantees of products while ensuring quality; You can also organize group purchases spontaneously, and consumers can organize themselves to publish information about spontaneous group purchases on the website. Online group buying has become popular in Shanghai, Beijing, Guangzhou and other big cities, and has gradually developed into a new consumption model. It is in line with the requirements of the development of the times, combined with the actual situation of e-commerce in China, China netizens set up an online group buying platform to provide the most professional group buying services for merchants and owners.