The mission and job responsibilities of the store manager
All employees of chain stores are an organic cooperative team, and as the leader of this team, the manager's mission is not only to fully implement the company's operating rules, create excellent sales performance and provide good customer service, but also to lead and arrange the daily work of all departments of the store, deeply understand, grasp and carry forward the corporate culture of chain stores in daily work, and give full play to the enthusiasm and creativity of employees. Therefore, it not only creates a pleasant working environment for all colleagues, but also makes itself the most basic executor and defender of chain enterprise culture, serving the collective and long-term interests of chain enterprises to the greatest extent.
The responsibilities of a chain store manager include: understanding the business philosophy of chain enterprises; Complete the indicators issued by the head office; Formulate the business plan of the store; Supervise the service personnel of each department to implement the business plan; Organize employees to carry out education and training; Supervise the store's commodity purchase acceptance, inventory management, commodity display and other operations; Supervise and inspect the financial management of the store; Supervise the staff management and performance appraisal of the personnel department; Implement the promotion activities and plans issued by the head office; Understand and master the sales trends of stores and adjust the proportion of goods on shelves in time; Supervise and inspect facades, signs, windows, etc. Maintain the cleanliness and hygiene of the store; Responsible for handling customer complaints and complaints; Deal with anomalies and emergencies in daily operations; Participate in some public welfare activities and become the spokesperson of the store; Implement the commodity price adjustment issued by the head office.
Therefore, in the daily management of chain enterprises, it is an important job to choose and hire the right store manager. A qualified manager must meet the following conditions:
1. Guidance ability. Can expand subordinates' horizons, make the finishing point and be far-sighted, so that they can give full play to their talents and improve their performance guidance ability;
2. Training ability. Manage and train subordinates according to the existing norms, teach feasible methods, steps and skills, and make them fulfill their duties and win their responsibilities. At the same time, we should check for leaks and fill vacancies, help subordinates to correct as soon as possible, and cultivate their ability to grow rapidly;
3. Ability to control information and data. Organize and analyze information and data, and apply them to practice, so as to foster strengths and avoid weaknesses, check leaks and fill gaps, strengthen management and improve performance;
4. Organize and lead. How to organize subordinates effectively and reasonably, mobilize the enthusiasm of employees and achieve the company's established goals;
5. Correct judgment. It is necessary to objectively judge, correctly analyze problems and events, and solve problems quickly;
6. Professional skills. The necessary skills to operate shopping malls and stores and the ability to satisfy customers;
7. Planning ability. How to organize manpower, material resources and financial resources in a planned way, allocate time reasonably, integrate resources and improve efficiency;
8. Management ability. The ability to continuously discover hidden dangers, strengthen management, nip in the bud, and make the overall operation structure of the store more reasonable;
9. Ability of self-improvement and self-improvement. Constantly learning and updating professional knowledge, in the process of enterprise development, can keep up with the pace of the times, grow together with enterprises, constantly enrich themselves and improve their abilities;
10. Honest professional ethics. Only with good ethics and noble moral character can we show our personality charm and have the effect of upward mobility;
1 1. Example and ability to take responsibility. The leader of a store is the leader of the whole mall and the whole team. What kind of manager has what kind of employees. Don't shirk when you encounter something, draw a clear line of responsibility and be brave enough to bear it.
In addition to the above qualities, it should be noted that some chain enterprises, such as chain retail enterprises and chain fast food enterprises, don't have very high academic requirements for store managers, just above high school, and sometimes employees with too high academic qualifications may not play a better role in daily management. Therefore, we should pay attention to the applicable principles in the selection and employment of store managers.
Evaluation method
With a suitable manager, what aspects should the chain store headquarters assess the manager's management?
The assessment of chain store managers is mainly carried out from four aspects: "morality, ability, diligence and performance".
"Virtue" includes the manager's political thoughts, personal qualities, professional ethics and work style. This aspect is mainly reflected in daily management and people's lives. For example, due to the characteristics of chain stores, many store managers may be faced with the situation of training new store managers, which requires store managers to set an example, tell their work experience and knowledge to new people, cultivate new people, and do their duty as a store manager for the development of chain enterprises.
"Ability" mainly refers to people's ability, including both knowledge ability and knowledge level, as well as practical work ability, organizational ability and physical endurance. For example, in some emergency situations, how to deal with and respond to emergencies encountered by stores, how to make suggestions for the headquarters in the process of store development, and put forward plans and plans conducive to store expansion and development.
"Diligence" reflects the working attitude of managers, including enthusiasm, initiative, creativity and discipline. For example, for chain retail enterprises, although they pay attention to unified management behavior, because the industry in which the store is located is retail, based on the characteristics of the industry, the products and services of the store should be innovative and changeable. Accordingly, the store manager should also be able to grasp business opportunities at any time in the changing market, keep pace with the times, and lead the store to do a good job in sales.
"Performance" mainly refers to work performance. Job performance is a comprehensive reflection of virtue, ability, diligence and success. Performance is a very important and easy content for the evaluation of store managers in chain enterprises. Organizing commodity circulation and expanding commodity sales are the basic business tasks and social responsibilities of chain stores. On the one hand, the sales realized by chain stores in a certain period of time reflects whether the operating mechanism of chain stores operates effectively, on the other hand, it also shows its ability to survive and develop and its business prospects. Obviously, in the case of similar commercial profits, if chain stores want to create higher profits, they must first create higher sales. Therefore, sales targets (including sales targets and sales targets) are the most basic business targets of chain stores.
Generally speaking, the performance evaluation of chain stores can be carried out from the following aspects:
(1) Turnover and total profit increase synchronously;
(2) the improvement of the quality and service level of store personnel;
(3) the reduction of inventory and management costs;
(4) reduce the procurement cost;
(5) The market share continues to expand;
(6) Accelerate the turnover of commodities and improve the utilization rate of funds;
(7) raising awareness;
(8) The advertising effect is remarkable;
Of course, the manager's work is heavy, from commodity planning, inventory management and cost control to employee attendance and shopping mall cleaning, the manager should do it himself and supervise the implementation. The work of the store manager is comprehensive. A mature store manager should not only have the ability of sales, customer service and internal and external communication, but also master the professional knowledge of finance, computer, safety and fire prevention. The job requirements of the store manager determine that this is a challenging role. It is no exaggeration to say that managers who grow up in this position will have the ability to face the most demanding requirements and picky in various industries. Because this position will undoubtedly cast you into a strong man who is good at management first.