How should small and medium-sized enterprises choose brand marketing planning companies in the Internet era?

1, depending on the company background. In the brand marketing planning industry, the energy and professionalism of the company's core team directly determine the company's promotion strength and service quality. Some small and sophisticated marketing planning companies: the scale is not large, but the founder team has profound qualifications and is a lecturer or entrepreneur. The service they can provide is no worse than that of big companies, and the price is more affordable.

2. Look at the planning ability. Although the product competitiveness of the enterprise itself is the foundation, the present situation is that homogenization is too serious. Companies that really occupy more market share are actually companies that occupy users' minds first. A good brand promotion company should have the ability to analyze and dig deep into the characteristics of users' products, and enlarge the characteristics of attracting consumers' attention and occupying cognition. Generally speaking, after more than two contacts, you still can't get a promotion plan that makes your eyes shine. Such a company can basically survive.

3. Look at the level of copywriting. In traditional marketing, brand promotion is accomplished through account manager or similar functions, and this important role in network promotion is copywriting. To investigate the copywriting strength of a promotion company, we can start with their media or website.

4. Look at the promotion feedback. Many brand promotion companies are vague about this. In fact, there should be a separate report on the promotion results, with clear visual analysis and digital comparison. In this way, users can have a clear scale to judge: have they paid? What is the quantitative effect of this promotion?