1, find the "yellow pages" within your business scope.
This is an ancient method, but it is the most effective method; In the past, when we looked for "yellow pages", we usually looked for "yellow pages" books. At that time, the company would always buy some "yellow pages" for everyone to use, so we should make full use of them. It is more convenient to find the "Yellow Pages" now, and similar resource websites such as Tianyancha, Enterprise Zhacha and Shunqi.com are easy to obtain. Using these, we can get a lot of customer resources, especially in cities with developed foreign trade and many foreign trade factories. These resources are very effective.
Call to visit
After finding these resources, it is very important to call; Some freight forwarders like to be strangers to customers; Defamiliarization is effective, but the biggest drawback of defamiliarization is its low efficiency and inconvenient transportation in some places. In addition, it is risky to go out during the epidemic.
In fact, customers are even more reluctant to be visited by outsiders. Therefore, we should pay attention to the filtering function of telephone strangers, first establish contact with customers through telephone strangers, and then visit when necessary, so that the efficiency of billing is 100 times higher, and old salesmen know this effective "old method".
3. Do a good job in circle marketing.
It is very important to do a good job in circle of friends marketing; After calling to screen customers, add more effective customers' WeChat. Add 20 Wechat messages to 30 customers every day, and over time, we can accumulate thousands or even more customer Wechat messages, which are our potential customers; Manage our circle of friends carefully, let customers often see you in the circle of friends, remember that you are a freight forwarder, and it is very important to remember what kind of freight forwarder you are. Customers will think of you when they need it, contact you, and business will come.
4. Mail promotion
Pay attention to the accumulation of customers' mailboxes and send our business emails to customers regularly; E-mail has a great advantage that many people ignore, that is, it can stay quietly in the customer's mailbox. Usually, customers don't have to deliver the goods. When customers need to find a freight forwarder, they will remember that there seems to be a freight forwarder in the mailbox, so when they open the mailbox to search, your mailbox will be displayed in front of the customer and the business will be completed.
5. Customs data
Customs data is the most direct and true data reflecting the import and export situation of customers within your business scope, which is very important for business development. In the past, our company used to buy some accounts on the website platform dedicated to customs data. At that time, it was more expensive, and the average company really couldn't bear it. However, the customs data is really simple, direct and effective, the development efficiency is many times higher, and the business is naturally several times higher.
6. Customer recommendation
This is very important, and old salesmen understand this truth. If you want to have a good relationship with your customers and potential customers who have not yet reached a deal, each of them has a huge circle of friends. If they are willing to help you recommend customers, that kind of "recommendation trust" can be said to be much stronger than how many times you say "I'm fine, ship with me".
7. Make friends and cast a wide net
To be a freight forwarder, you should make more friends and issue more business cards. Some people say that you don't need to say this, everyone understands it, but in fact, many times only veterans will really pay attention to this issue; Pay attention to this potential opportunity to develop customers. A friend of a friend is a friend. With the endorsement of friends, your business will be easier to "get priority". What's more, in today's China, almost everyone has "classmates", "friends" and "fellow villagers" engaged in foreign trade. Think about it and you can look forward to the future, right?
8. Send more business posts online.
This is also very important. A large part of foreign traders, if they want to find a freight forwarder, will go online to find a freight forwarder, Baidu keyword search; Of course, more and more people will look for freight forwarders on professional freight forwarding platforms such as Freight Global Network, which are more professional, with clear and accurate classification, website authentication and security.
9. Join more peer groups.
The division of labor in international logistics is very fine, and all companies are "specialized in their trades", but customers' businesses will have various needs. At this time, peer groups and professional groups often have information from customers looking for freight forwarders, and there are often business information suitable for you. Contact the customer at the first time and get the bill directly.
10, please provide some customer delivery records to business-related friends.
If you have friends who work in shipping companies or airlines, it is very useful to ask them to help you provide some customer freight records. The delivery records of these customers, especially the information of the consignee, are simply a single business!