How to deal with online public opinion?

Network emergencies have strong social concern and communication power. In order to pursue news timeliness, attract netizens' attention in time and gain traffic, some media often make unverified one-sided reports. These media have huge fans and certain network influence. Once these unverified public opinion information is exposed, it will attract the attention of netizens, reprint spontaneously and spread widely in a short time, leading to a sudden crisis of online public opinion. So, how do relevant units respond to sudden public opinion events on the Internet? The following is a detailed answer to the four principles of crisis management by Xuntuike Media.

Police-related network public opinion has the following main characteristics:

There are four characteristics of police-related network public opinion: the police-related information is rich in content, the spread and harm are obviously long-term, the objective reality of characteristics, the selectivity of actors and the asymmetry of content.

Scientific research should adhere to four basic principles in dealing with online public opinion:

First, treat each other with sincerity, avoid hiding, and avoid the importance.

The most important thing for scientific research to solve online public opinion is to have a correct attitude and treat each other with sincerity. We should understand that blind concealment and avoidance are not conducive to the calm of the situation at all, and even aggravate the situation. Obviously, being honest is much smarter than avoiding covering up. We should be brave enough to solve all kinds of challenges from online public opinion and ensure that we treat people with sincerity. Only by being honest can we gain the understanding and trust of the masses.

Second, be brave in taking responsibility and avoid refuting excuses.

As a responsible party building brand image, it is an important duty to reflect public opinion and solve people's worries. After the emergence of online public opinion, we should not only publish objective facts frankly, realistically and pragmatically, but also keep our promises and never shirk our responsibilities.

Third, contingency plans to avoid oversight of defense.

"Everything is established in advance, and gentlemen are harmonious but different", so is the solution of the network public opinion crisis. To nip in the bud, we should make use of the public opinion monitoring platform to make an emergency plan for online public opinion crisis in advance, and never allow people to plan ahead. In this way, after the network public opinion crisis occurs, the emergency plan can be started immediately to deal with the crisis and mud in the shortest time.

Fourth, talk to each other and avoid depression manipulation.

Where there is repression, there is resistance, and in many cases, suppressed public opinion manipulation is usually not effective. The objective facts also prove that it is much more reasonable to communicate with the online masses in a fair dialogue way than to manipulate online public opinion. Only by effective communication and guidance with netizens, the masses and their news media can we really deal with it.

In response to online public opinion, enterprises or individuals need to establish a long-term maintenance mechanism, continuously provide positive information, increase positive exposure, and let the public know more about the brand image of enterprises or individuals. To this end, enterprises or individuals can strengthen interaction with the public in their daily operations, improve service quality and user satisfaction, and establish a stable trust relationship.