Model essay (1) sales can be said to be the most extensive and challenging occupation. In the era of highly open market, no enterprise dares to say that I don't need salespeople. To some extent, the vitality of the sales team determines the vitality of the enterprise. Of course, there are also very special circumstances. For example, some small start-ups may not have full-time sales and marketing staff, because the boss himself plays the role of sales staff.
For young people, sales may be the most likely career to succeed in a short time. As a relatively independent enterprise employee group, salespeople have a lower entry threshold for average positions in sales compared with financial personnel, R&D personnel, production personnel and technical personnel. People who do other jobs? Whether engaged in technical work or service personnel, as long as they are healthy and of the right age, they are likely to transfer to sales positions, and lower positions enter barriers, making sales a breakthrough point for many people to find employment. Because sales is a very practical profession, everyone speaks on the basis of performance, and performance is relatively easy to measure, so except for some special professional and technical sales positions, most sales positions do not require high academic qualifications.
Salespeople have very obvious characteristics: poor job stability, high work pressure, and business trips and entertainment have become the norm in life. Especially for the grassroots business personnel who are directly oriented to the market, although their working hours are relatively free, due to the pressure of sales targets, married people often cannot take care of their families, unmarried people cannot take care of their love, and they cannot chat and get together with friends for a long time. Of course, sales is a high-pressure and high-return position. In addition to the top decision-makers, the position most likely to generate high salaries in most enterprises is sales. Sales directors and sales managers generally have higher incomes than financial directors and human resources managers at the same level.
With the growth of age, when the momentum and passion faded, the responsibility to the family and the pursuit of a stable life made many young grassroots salespeople begin to plan their career direction. Where is the way out for enterprise salespeople? What is the path of career development?
According to the content of sales work, domestic salespeople can be divided into senior marketers (such as sales managers), ordinary salespeople (mostly customer representatives), salespeople (including shop assistants and salespeople who dig customers) and part-time salespeople. Generally speaking, salespeople have four career paths. First, vertically develop into a senior sales manager, but few salespeople can achieve this goal; Second, horizontal development is transformed into other positions such as management; Third, develop your own business independently; Fourth, career development, management consulting or training in the sales field. It can be seen that it is far from easy to get out of the sales team and come in, so the competition among sales staff is also very fierce. Let's talk about the development direction of sales staff in detail: direction 1. Become a senior sales manager. If your position is always engaged in sales, then you can be sure that your goal is to become a senior sales talent. There are two directions to achieve this goal. First, from the perspective of "skills", constantly improve and enhance their working methods and abilities, and change from a low-level unprofessional salesperson to a professional player. This changing trend is mainly reflected in the following aspects: working ideas, concepts, tools and methods are more professional, from relying on feelings and momentum to focusing on quantitative data, professional investigation and analysis, and grasping market regularity; The second direction is to upgrade from "technology" to "Tao", and to think systematically from the strategic level and the overall situation of the organization, so as to further enhance and transform its position and role. In order to become a senior sales talent or manager, salespeople must increase systematic analysis and comprehensive thinking, do sales from the height of enterprise strategy, think about sales, dig more front-line information and deal with it intelligently, and finally play the role of strategic consultant for high-level decision-making.
From the specific development mode, there are the following directions: upward mobility: if you have sales experience in branches, districts or branches of large companies or groups, after accumulating certain experience, excellent sales talents can choose appropriate opportunities to move upward, make sales in higher departments or company headquarters, or lead a larger sales team to manage large-scale markets. In the growing fast-moving consumer goods industry, many salespeople have created a new world of career development through upward mobility.
Downstream: If you have accumulated some experience in the sales department of the company headquarters, you can choose appropriate opportunities to work in the next level or multi-level branches according to the scale and speed of market development, usually with a sales team to manage the provincial/regional market or to develop new business in a certain market segment. Such salespeople can combine the advanced sales management concepts and operation methods of the head office with the actual market, and after a certain period of continuous exercise, they will often become future leaders or senior managers of many enterprises.
Horizontal job-hopping: Excellent salespeople are often the backbone of the company, which can directly bring operating income and cash flow to the company. However, if the company's salary and benefits or performance appraisal policies can't effectively motivate them, it is inevitable for them to change careers or jump ship. From an organizational point of view, many companies have spared no expense to poach some excellent sales talents from their competitors. Personally, water flows downwards and people go upwards. As long as it doesn't violate the professional ethics, the relevant provisions of the labor contract and the relevant laws and regulations, it is a good way to change the environment and space after the sales staff has developed to a certain extent.
Direction 2: Turn to management positions.
When the sales staff reaches a certain level, they can combine their personal interests and organizational needs and transfer to functional management positions of related majors through lateral mobility, that is, rotation. Specifically, they can consider their choice from three angles: if they are still interested in sales or related work and don't want to leave marketing completely, and the company's human resources arrangement allows, they can choose horizontal related positions, such as market analysis, public relations promotion, brand building and management, channel management, supplier management, etc.
If you have a professional background in management, or are interested in management, your development direction includes: market information or intelligence management, industry research, strategic planning, human resource management, project management, etc.
If you have accumulated technical advantages in manufacturing, operation, R&D and design of products or industries in sales, you can jump to high-tech positions such as operation management, pre-sales technical support, product testing and after-sales technical service.
Direction three. Personal entrepreneurship
It can be said that it is the most suitable for people with sales background to start a business. If an enterprise wants to survive, it must first have a market, and doing business well is the first problem that many entrepreneurs have to solve. Many enviable successful people started from salespeople and started their own businesses after accumulating certain funds, experience and resources.
The biggest advantage of salespeople in starting a business is their experience and resource advantages. A person with rich sales experience, compared with other entrepreneurs, will have great advantages in understanding the industry, the operation of enterprises, and the perception of market changes. At the same time, they are likely to accumulate funds and good interpersonal resources in the upstream and downstream of the industrial chain, understand the operation mode of the industry and the key to success, and even grasp the stable customer relationship resources reasonably and legally.
Direction 4: switch to management consulting and training.
If you leave this industry and start a new career space, it is also a new career direction choice. For example, it is also a good choice for experienced salespeople to switch to management consulting training. Many consultants and trainers of management consulting companies are transferred from marketing practice, and some are marketing bosses, directors and regional managers. Because they have rich sales experience and industry background, and better understand the marketing environment of enterprise practice, they have special advantages in marketing management consulting, strategic consulting and professional training in related industries.
Model essay on career planning for new employees (2) Medical representatives were once considered as one of the most profitable industries in society, and many people were envious. However, every line has its hardships. Anyone who has worked as a medical representative knows who hasn't been swept out by the doctor. How many representatives have not lingered in front of the doctor's office? Only after going through the storm can we see the rainbow and become a leader in the sales of medical representatives. Some people have adapted to this industry of survival of the fittest, and it is inevitable that some people will leave this industry with regret. Medical representation is a very stressful industry. For individuals, the difference is of course due to different abilities and different ideas. Your personal career planning for medical representatives is also an important factor.
Everyone needs to plan his career, so does the medical representative. Without a goal in life, you will lose the motivation to move forward. Everyone wants to realize their own value, but not everyone can. Because many people don't know what they want to do in the future, let alone what they are suitable for. They have been wandering at the crossroads of life! Career planning will make us no longer confused, let us find the way forward, and let us go along in one direction until we succeed. Career planning is not only a goal, but also a way of action. Determine the goal and how to achieve it. We need to find a way to succeed. This road is not easy to find, because it is found in the fog after we constantly sum up ourselves and constantly know ourselves. Career planning is no longer a one-time job, nor is it static. Summarize your work regularly and revise your career plan regularly so that your actions will not deviate from the course. Action is the best way to dispel the fog and lead to success. Summary planning is an inn on the way forward. Let's correct our direction and regain our motivation. Everyone who has hope in his heart, and every excellent medical representative, should conscientiously make their own career plans and lay a solid foundation for future success.
Generally speaking, the profession of medical representatives has the following six development directions:
First, the sales manager. Have some work experience, know the market situation in a certain region, have the ability to open up the market, and can develop in the direction of regional manager, who is responsible for product sales in a certain region. Can give full play to personal sales promotion ability and management ability, is an excellent way for senior managers.
Second, the product specialist/manager. Have two or three years of sales experience, have a clear understanding of the sales industry, and have accumulated certain professional knowledge. If they have a certain grasp of the product positioning, sales channels and customer groups of different products, they can choose to develop in the direction of product managers.
Third, the marketing specialist/manager. This position is more demanding than product manager. It requires an accurate grasp of the dynamics of the pharmaceutical market and all aspects of information, as well as the ability to plan and manage the market and the ability to respond quickly to market changes. Changes in national policies, competitors and products will be directly reflected in the market. Therefore, the marketing manager must be able to take corresponding effective measures in response to these changes and their effects to ensure the steady growth of sales performance.
Fourth, train experts/managers. If this medical representative is very skilled in sales skills, always overfulfils his tasks, has strong expressive ability, is good at talking, has good professional knowledge and high enthusiasm for work, then he is very suitable for developing in the direction of training managers. Training manager is a highly respected and hard-working position. Is an indispensable key figure in the sales team.
Fifth, medical representatives. With the deepening of sales work and the establishment of customer base, medical representatives may become a very easy job. Many people are willing to lie on this credit book and continue to work comfortably. These people will eventually become well-paid freelancers.
Sixth, change careers. Medical representatives are selling, but not everyone is suitable for this job. Many college students may join this industry with various ideas, but with the development of their jobs, they may get tired of this life and finally choose to quit. But their withdrawal does not mean failure, because they can try, they are still young and have the opportunity to choose their own path. They may achieve greater success in other industries.
Generally speaking, the groups of medical representatives can be divided into three types, one is a newly graduated college student, the other is an old representative with certain sales experience, and the other is a social person who has become a monk halfway. These people have different experiences and different career plans for themselves.
Generally, college graduates are afraid to ask where the road is. They don't know what they can do, only know that they have a skill and have nowhere to put it to use. The cruel reality of society will baptize them. For them, career planning is just a long-term goal+short-term plan. 1~2 years later, long-term career planning should be re-formulated. Medical representatives are just a development platform for them, and there are several ways to choose.
The second kind of people are old representatives with certain work experience. They may have made a choice, or they may be making a choice. After years of market baptism, they have a fairly full understanding of medical representatives and drug sales. For these people, career planning is very necessary and valuable. Maybe they haven't made their own career plans, but their career plans should be clear and concrete action plans towards a certain goal. It should be a combination of long-term goals and short-term goals, and the method is feasible. No matter which way he chooses, he should know how to go. They are not a group of confused people, but elites in the pharmaceutical sales industry. Once their direction is determined, they will not change easily. Therefore, as leaders, we should help and urge them to make their own career plans, create greater value for enterprises and create better development space for themselves.
The third kind of person is a medical representative who became a monk halfway. They may have entered this industry for various purposes, and their working ability is uneven. The awareness of career planning is also relatively weak for this group of people. There are some difficulties in management. Therefore, the career planning of these people is best defined as short-term work goals and action plans. Let them give full play to their abilities in their work and create the greatest value for the enterprise.
In a word, career planning is a kind of ability that everyone needs, but it varies from person to person, even if the same kind of people have different understandings of career planning. The experts of the above-mentioned fresh graduates' job search network only give you opinions. Employees should be required to make different career plans according to their interest orientation, personality characteristics, objective environment and other factors. The development space of medical representatives is broad, which can meet the needs of many people in many aspects. I sincerely hope that every medical representative can go his own way, embody his own value and create his own brilliance!
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