Location: tourism real estate.
Product function: 1. As tourism real estate, the traffic is very convenient. There are Jingping Expressway, Jinji Expressway and their extension lines, Shen Jing Expressway, Jingha Highway, 102 National Highway and "Jixian-Pinggu" Provincial Highway, and the planned expressway leading to Binhai New Area, which can reach Beijing, Tianjin and Tangshan respectively. Moreover, the extension line of Jinji Expressway and Jingping Expressway run through, only about 5 kilometers into Pinggu District of Beijing, and about 60 kilometers to the Capital Airport. Convenient transportation can welcome tourists from Beijing, Tianjin, Hebei and other three cities to come for vacation or residence. 2. The only national 5A scenic spot in Beijing and Tianjin, at the foot of Panshan Mountain, has beautiful environment, good air, high living comfort and good living experience. 3. The design concept of native European royal gardens, the ecological lake view near Wanping and the internal environment of the community are also very good, which highlights the advantages of Evergrande as a southern developer in the landscape design of the community. 4. Evergrande's self-management includes platinum super five-star hotels, international conference centers, sports centers, health centers, entertainment centers, catering centers and commercial centers to alleviate the phenomenon of incomplete facilities in the region.
Overall analysis: beautiful environment suitable for living, convenient road transportation suitable for self-driving, complete supporting facilities, and can also be used for daily life. However, as an apartment product, the positioning of its own customer base is limited, which does not meet the positioning of tourism real estate, and the inconvenience of public transportation cannot bring a customer base that is more in line with the product positioning. Products are more suitable for minority holidays than investment.