Generally, the profit of a car is around 6%, but it varies according to different models. Different types of cars have different profits.
At present, many car dealers give profits according to consumers' judgment. Some consumers buy it and find it is not so easy to use, so the profit is not so high. Because the manufacturer will assess the seller according to the seller's operating conditions and sales user satisfaction, and finally give the seller a rebate.
Second, how do car dealers make a profit?
1, profit from selling the car price difference
About 10% profit can be obtained from the time the manufacturer buys a car to the time the car dealer sells it to the consumer. Pay attention to the calculation of profit.
2. Earn profits through insurance rebates.
As we all know, the insurance for a new car is 15% off, and the agreement reached between the insurance company and the dealer is a 30-point rebate, which means that 1 0,000 yuan of insurance is given to the dealer, and the dealer only gives us 15% off, and the rest naturally falls into the dealer's pocket.
3. Agency fees for vehicle inspection and license plate
Some stores offer 500 cards, some 1000, and so on. In fact, we only need to spend more than 300 yuan to go by ourselves (it varies from place to place, but the difference is not too much). The rest is the banker's profit.
4. Earn profits through decoration.
This is the most important profit point for dealers before vehicle sales. Film pasting, beauty painting, crystal plating, foot pads and so on are all very profitable. Nowadays, many dealers stipulate how much decoration must be added to buy a car, otherwise the car will not be sold. It is through this decoration that they earn profits, and the minimum profit is about 500%.
5. Handling loan services
At present, most people in the market will choose to pay by installment. Any car dealer who chooses to buy a car with a loan will have corresponding profits.
6, automobile related parts sales
Navigation, reversing image, reversing radar, etc. Some of them are called gifts, but they are actually given away after charging a high fee, or they are directly recommended for sale.
7, after-sales maintenance, maintenance
There are gifts for maintenance and car purchase, and consumers need to pay after using the gifts. Free experience is easy for consumers to have trust and dependence. If there is something wrong with the car, they don't know what to do. Generally, they will go back to the place where they bought the car for inspection and maintenance, which will lead to consumption.
8. Annual inspection and illegal agency
This is also a charging item for car dealers. If the service of car dealers is good, consumers are still willing to find car dealers to buy follow-up services. These projects can create profits for car dealers.
9. Other charges
There are also various charging items, so I won't list them here. Consumers are advised to be optimistic about the charging basis when buying a car. We can say no to the dealer's miscellaneous expenses.