The traditional one-page advertisement only supports the query of the detail page, which can't satisfy the users' understanding of more product details, brand or business information, lacks instant communication, and can't keep interested but unconverted users, resulting in a waste of advertising traffic. Starting from the user experience, native advertising provides product functions that are more in line with the user's perspective, enhances the user experience, enhances the advertising effect, and achieves two-way benefits.
What information do you (Tik Tok users) want to know by looking at the personal homepage/nickname of your account?
Strong conversion users are more inclined to browse the product details page, while a large number of weak conversion users are more inclined to get more relevant information by browsing the home page within the number, which enhances the trust of users and provides a more convenient path for the long-term conversion of new users. The information in the home page needs to be strongly related to the content of the advertisement in order to give full play to the value of the original advertisement.
Tik Tok one-page information flow advertisement and local information flow advertisement.
What is native advertising?
"Native advertising refers to a specific business model that generates value and enhances user experience by publishing relevant content in the promotion of Tik Tok information flow".
Tik Tok native advertising is a kind of advertising form which integrates advertising and content. It provides users with valuable information through forms, contents and scenes. Starting from the user experience, it reduces the difference between advertisements and ordinary videos and is more easily accepted by users.
Tik Tok advertising account opening fee
Tik Tok native advertising is a form of advertising display that uses real Tik Tok accounts to publish videos. Combine Tik Tok advertising with enterprise number management, integrate the advantages of accurate advertising flow and the ecological value of enterprise management, and provide advertisers with long-term marketing solutions.
The original biochemistry of advertising: realizing the all-round evolution from advertising to business
202 1 will develop commercial products with huge engines around the three goals of "integration, original biochemistry and science" and realize the overall evolution from advertising to commerce.
Tik Tok native advertising: abandon one-time business, win more transformation opportunities, native information flow advertising, and support the ability to turn praise. Support advertisement comment management and one-page information flow advertisement. Can not effectively undertake users with weak conversion intention, and the utilization rate of advertising traffic is low.
Why do you want to do native advertising? How to increase income? Buying and selling with one hammer, the utilization rate of advertising traffic is not high, and there is a lack of long-term business path. How to optimize the cost? The marketing space is single, limited to advertising space, lacking more gameplay exploration. How to expand traffic? Relying on advertising traffic blindly, the value of high-quality content has not been fully reflected. Tik Tok Local Advertising: More local advertising styles and paths provide more commercial possibilities.
Where should I look for advertisements in Tik Tok?
One-page era: a hammer sale, blindly relying on advertising traffic. Single marketing space is limited to advertising space.
Original era: long-term marketing, retaining potential customers and promoting future transformation. Breaking through traffic restrictions, advertising traffic and natural traffic reach users synchronously, coupling a variety of product gameplay and broadening the marketing world.
Comparison between single-page information flow and native information flow
Single-page information flow: entering the landing page, advertising traffic, and single advertising conversion; Local video/star map video/instant video
Native information flow: after entering the Tik Tok homepage, it will automatically call the landing page, natural flow+advertising flow; Free pink+long-term marketing conversion+single advertising conversion; Daren Video/Home Video/Local Video/Star Map Video/Instant Video
Is native advertising better?
Tik Tok native advertising: better user experience, better broadcast volume and better conversion rate.
Run better
Super swimming pool
1, data accumulation promotes model prediction, helps to shorten the cold start time of advertisements, and synchronously feeds back natural distribution.
2. High-quality native videos can be rewarded with advertising traffic.
Better transformation
Fan management &; Long-term value
1, free powder increased.
2, to build enterprise IP and homepage marketing positions
3. Private domain management gains long-term value.