Sold out: Sold out is the first practical work in China to explore and copy the real estate sales champion. The author himself is a senior real estate agent with ten years' experience. Over the past year, I visited and studied more than 20 sales champions in Guangzhou and Shenzhen, and disclosed the classic skills of real estate sales for the first time. This book introduces 100 marketing skills in the process of real estate sales in a simple way with a large number of detailed first-line practical cases, which can be used as training materials for first-hand and second-hand salespeople. The book provides many practical skills from the aspects of sales staff's self-motivation, sales preparation, building inspection and bargaining, closing the case, developing new customers and serving old customers. , and make readers easy to learn and use through vivid cases and related auxiliary materials.
Sun Tzu's Art of War: Sun Tzu's Art of War is the author's own marketing philosophy. Generally speaking, this book has four characteristics: 1, and its writing is fluent, which is rare in the market. Unfair and imprecise preaching, especially the expression is very colloquial, makes you feel that you are not reading a book, but more like the author chatting with you. 2. China people's ethnic and consumption patterns are completely different from the unique styles of western countries and even neighboring Japanese. 3. "An armchair strategist" and "on-the-spot combat" are completely different. People who can carry out marketing theory in the classroom may not be able to "black powder debut". However, although the author has established his own theoretical foundation in practical experience, his expression is unique. He didn't scare people with big theories and big structures, but passed on experience from actual cases, so that readers could understand the background core of whether a transaction was concluded, including psychological factors, external environment and market conditions, and gain something after reading it. Every move can stand the test of "hand-to-hand combat", not only visible, but also tangible. Although you can't be promoted to leadership immediately, it can make you a first-class business leader.
Of course, there are other bibliographies, please read them according to your own needs.