1, business scope
Real estate agency is a business activity that provides all kinds of information, consultation, valuation and agency services. In the whole service process, the intermediary agencies neither possess goods nor money, and mainly rely on their own professional knowledge, technology and services to provide intermediary agents and related services for various real estate departments.
Property consultant is a comprehensive talent who guides customers to buy through on-site service in the sales office, promotes real estate sales and provides professional consulting services for customers to invest in home ownership.
2. Features
Real estate intermediary activities are characterized by discontinuity and liquidity. This relationship is not long-term and fixed, but a contractual relationship reached on a certain matter. Once this service is completed, the original contractual relationship will be terminated, and the real estate agent will establish a new relationship between service and service with other customers.
Property consultants pay more attention to the long term. Because real estate consultants can not only deeply convey the quality of real estate, but also reflect the cultural quality and development strength of enterprises. Because of this, when choosing and formulating the service standards of real estate consultants, these enterprises have strengthened the cultivation of service awareness of real estate consultants from the long-term interests.
Extended data:
The present situation of real estate agency needs to be improved urgently.
1, the system of laws and regulations is not perfect.
So far, China's laws and regulations on real estate intermediary services are still in the process of establishing a framework, and the system needs to be improved, especially the laws and high-level regulations are still quite scarce, and the regulations are too general and lack of operability, so it is difficult to cover the adjustment of various legal relations.
2. Lack of professionals affects industrial upgrading.
Because the real estate agency industry is a new industry in China, the qualification certification system of employees is not standardized, and most people who are rushing to work have no relevant work experience.
3. The intermediary behavior is not standardized.
The phenomenon of illegal subject qualification, unlicensed operation and engaging in intermediary business without registration and verification occurs from time to time, and the fees are not charged according to the standard, which is too arbitrary, too many charging items are too chaotic, and the bills are used in the fees, and the business fees and service fees are not divided.
4. The professional ethics and service consciousness of intermediary institutions need to be strengthened.
At present, many intermediaries lack professional ethics and only regard profit as the core of their operation. All their business activities are for profit, and their service consciousness is weak. Driven by interests, they do everything as long as they make money, losing their objective and fair position and catering to some improper requirements of customers.
5. Weak industry supervision.
Under the direct supervision of the government, it is impossible to do everything in detail in the face of a large number of intermediary organizations and disputes. At the same time, there is still room for rent-seeking objectively, which leads to corruption. Supervised by trade associations, there are many problems due to the unclear status of trade associations, limited action space and lagging legislation.
References:
Baidu Baike _ Real Estate Agency
Baidu Encyclopedia _ Real Estate Consultant