Strategy is the direction and goal. The core of strategy is choice. The difficulty of choice lies in giving up.
Strategic planning includes the formulation of strategy and the steps (paths), strategies and specific measures designed to achieve the strategic objectives of enterprises.
Strategic management is divided into broad sense and narrow sense. Strategic management in a broad sense includes strategic planning, while strategic management in a narrow sense is the inspection (strategic inquiry), adjustment and final strategic audit of strategic planning in the implementation process.
The significance of making strategic planning and implementing strategic management;
First of all, when an enterprise develops to a certain extent, it needs strategic guidance to further develop or go further, or encounter obstacles or difficulties in development, or win in market competition;
At the same time, strategic policies alone are not enough. It is also necessary to plan specific steps, strategies and a series of measures and describe feasible paths to ensure the realization of the strategy.
At the same time, the internal and external environment of enterprises is constantly changing. After the strategy is formulated, it is not static, but needs to actively carry out strategic management. Including adjusting strategy according to internal and external changes and maintaining dynamic balance with internal and external environment; At the same time, in the process of strategic implementation, the shortcomings of the initial strategic design will gradually be exposed, such as defects or thoughtlessness, which need to be improved and perfected.
Of course, it is not easy to make strategic planning and management. Without superb technology, it is just so-so.
Enterprises can organize their own internal staff to prepare strategic planning and implement strategic management, or they can hire external consulting agencies to provide help.
Domestic strategic consulting institutions have the Mingde strategy, and the founder Lou Yong is the first person in domestic strategic management. Focusing on strategy for 20 years, the company has a deep reputation and is impressed by the company.