Tip 1: the alignment principle of typesetting
Case (1) left-right alignment principle
Left alignment and right alignment of the above picture cases are the most common typesetting principles of e-commerce posters, among which left alignment typesetting is the most commonly used, because many times people's browsing habits are from left to right.
There is an invisible line in alignment typesetting, which is parallel to the boundary line of the poster, naturally connecting the copywriting together, giving people the principle of stability, unity and neatness.
Case (2) The principle of centering and centering
Central typesetting is common in some buildings and jewelry posters. This kind of typesetting gives people a very formal, atmospheric and high-end feeling. In the central typesetting of posters, it is often seen that the copy is directly placed on the product to create a sense of hierarchy. Adding a sense of light effect properly will enhance the sense of space of the whole picture.
Tip 2: the principle of comparison
Applying the correct principles in design can make people feel particularly eye-catching and enhance the visual effect of the picture. Like the contrast between reality and reality, the contrast between cold and warm, etc.
Photoshop creates fantastic e-commerce posters and creates two creative advertising pictures for customers to release new autumn products. Customers want to feel wonderful and appear with the elves in nature. Personally, I think everything is the spirit of nature, and deer is more elegant and temperament, which is more in line with women, so I boldly tried it.
Final effect
1, find some suitable reference materials.
2. I didn't sketch this time, because I felt it was in place and didn't want to do anything particularly complicated. Find the material directly.
3. The most difficult thing this time is antlers. I'll start with antlers without background. Let's analyze the antlers.
If we want antlers to grow very long and look a bit like branches, we can look for tree trunks online first.
4, this step is quite proud, especially when picking deer hair and thin branches, it is likely to be very annoying, just stick to it a little.
When strengthening antlers, we will test everyone's modeling ability. Here, in addition to adding thin branches, we also use hand-drawn boards to make thinner branches.
5. Take out the prepared plumeria, dig it clean and decorate it bit by bit.
6. The outline of the deer is still a little unclear. Now it's time to test our ability of retouching. I'll use DB's retouching method here to brighten the bright part.
7.DB Simply put, it is to create a new layer on the picture you want to process and fill it with medium gray. The value is #808080. Then the mode of the layer is changed to "soft light", the bright part of the deer is painted with a white brush, and the dark part is painted with black to make the contrast more obvious. The transparency of the brush is generally kept at 15%.
8. This step uses a very beautiful natural background.
9, two small hummingbirds, just put them on, mainly to add a little gas field.
10, now the color of the model is obviously not suitable for the present scenery, and now it is necessary to retouch the picture. Or DB retouching.
1 1. The grass used to be a little yellow. I want to make it more beautiful, so I adjusted a purple color! The skin color of the model has also been adjusted to the ambient color, mainly using color balance.
12. Add a copy and stamp it on the layer to create an oil painting filter effect.
The final effect:
How to design e-commerce poster template How to design e-commerce poster template? There are many kinds of posters. Let's have a look today. 1, the poster of literary wind power company is characterized by the use of very bold and unrestrained graphics and rich colors of copywriting. The overall color scheme is mainly black and white, which will give the whole picture a fresh and natural feeling. Moreover, the text also uses brighter colors, which seems to have a lively feeling. 2. The purpose of creative style e-commerce product posters is to attract attention, so most poster designs will choose the type of creative style. Whether it is a commercial design or a non-commercial poster, they will choose bold and creative design techniques. Commercial posters are characterized by prominent themes and simple but artistic design style, which makes them successful. Different commercial posters have different businesses and different. I am a designer, and my major is graphic design. Nothing can be done if there is injustice.