1, user demand. The store website associated with the QR code has the service function. There are two kinds of people who see the door, one is a passerby and the other is a customer. Passers-by usually see it from a distance, but for various reasons (such as driving by, being in a hurry, like online consultation, etc.), they are reluctant to enter the store for consultation. ), or the store is not open for consultation, then you can scan the QR code to understand the information, which can play the role of publicity and customer acquisition; One is the customer. Passers-by come in to ask customers or old customers if they have QR codes, which does not affect them entering the store, because they do have needs.
2. Brand image. The designer suggested that it is estimated to consider aesthetics or industry practices. It's not necessary. Of course, the door head should look good, and there is a QR code, which is more difficult to design, but it is not necessarily unsightly when it is designed. As mentioned above, if you are a customer, you will enter the store, and you will not come because of the image of the door. Industry convention, that is even more unnecessary, innovation is to break through convention.
Therefore, putting a QR code on the door can develop new users, which is innovative and will not affect customers.