When many people first came into contact with Baidu search promotion, they didn't know where to start, which ones needed attention, which ones were more important and so on. Next, Bian Xiao will share with you how to promote Baidu search with her own experience.
1, enter the background login page.
Before operating Baidu search promotion, you must first enter the background login page. You can enter the background login page at the "Customer Login" port in official website, baidu promotion, or you can save this page and click Favorites to open it directly next time. Of course, if you can remember to log in the domain name, you can also go directly to the website and enter the Baidu background login page.
2. Enter the search promotion.
When you enter your account and password from Baidu's backstage login page and enter baidu promotion's homepage, you will be given an overview of launching, search promotion and online alliance promotion. Click "Search Promotion" directly to enter the homepage of Baidu's search promotion.
3. Understand the account structure
Click Promotion Management to enter the search promotion operation page. At this time, you can simply understand the account structure of the operation page and see what factors and settings are included in each level.
Step 4 make a promotion plan
After a brief understanding of the account structure, the first choice is to start step 1 to establish a promotion plan. A promotion account can establish at most 100 promotion schemes, and the promotion schemes can be named according to the company's business, promoted products and company characteristics, such as brand words, common words, business words, core words, crowd words, activity words, keywords and competing words.
5. Set up the promotion area
The promotion area can be set according to the products to be promoted by the company and the target area to be covered. At present, it has been accurate to prefecture-level cities, and it will be more accurate for selecting customers and advertising.
6. Set the promotion cycle
The delivery time can be flexibly set according to the nature of business promotion and the working hours of customer service. It can be delivered only on weekdays or on weekends, and it is very convenient to choose 0-24 hours delivery.
7. Building unit
After setting the plan and other settings, you can start to create new units that are part of the plan. A plan can create 65,438+0,000 units. You can name the company according to the part of speech and main business of the keyword, and you can set the unit bidding and unit negation in the company.
8. Create new ideas
After creating the unit, we should start writing ideas. Creativity is the advertisement we usually see in Baidu search, which has a title, a description and a display website. The title cannot exceed 25 Chinese characters, and the description 1 and description 2 cannot exceed 40 Chinese characters. Wildcards or sentence breaks can be added to the title and description of ideas according to the needs of promotion.
9. Other ideas
Additional creativity is a supplement to ordinary creativity. In order to make advertising creativity more attractive or provide more information for search users, it includes sub-chain, promotion phone, promotion App, business bridge mobile consultation and webpage callback.
10, add keywords
This is the most keyword operation. If there are no keywords in the account, the creativity cannot be displayed and the promotion plan will not take effect. So it's important to add keywords. You can search and add manually with the help of the keyword adding tool in the background, or you can add manually according to the main business.
1 1, open Baidu statistics.
After the launch of Baidu search plan, free Baidu statistics can be opened to monitor and track traffic and visitor behavior. With Baidu's statistics, Baidu's search promotion plan can be well operated and adjusted.
12, popularizing data analysis
Data analysis is very important when Baidu searches for advertisements. Effective data analysis can reduce the advertising cost and improve the conversion rate. In the early stage, we can do some simple data analysis and account operation based on the combination of Baidu background data and Baidu statistical data.