1, looking for customers. Documentary seeks new customers or tracks major customers through various channels.
2. Set goals. The merchandiser should decide how to allocate working hours between potential customers and real customers.
3. Disseminate information. Salespeople should skillfully convey the differentiated information of enterprise products.
4. sell products. The merchandiser should contact customers, show products, answer customers' questions and place orders.
5. provide services. Documentary should provide customers with various services, provide suggestions and speed up delivery.
6. Collect information. Documentary should collect market information and conduct market research.
7. Distribute products. In the case of product shortage, priority is given to big customers.
The merchandiser is a business assistant.
The merchandiser often plays the role of assistant to the business manager. They assist business managers in receiving, managing and tracking customers. To this end, the merchandiser must do the following work:
Reply, print or sign for 1, fax, email and other documents.
2. Calculate the quotation
3. Check and sign the form
4. Fill in the reconciliation form
5. Delivery and registration of the catalogue
Step 6 send samples
7. Customer file management
8. Receive visiting customers
9. Handling of matters assigned by the supervisor
10, business contact with relevant departments
The merchandiser is the coordinator.
The merchandiser should track and coordinate the delivery of products ordered by customers, that is, make production orders. The key points of its tracking are production progress, goods declaration, goods delivery and so on. To this end, the merchandiser of small enterprises may have to hold several positions, both as a logistics person, a production planner, a material controller and even a buyer. In large enterprises, the merchandiser represents the business department of the enterprise to urge the manufacturing department to follow up the shipment.
Job characteristics of merchandiser
The work of merchandiser involves almost every link of the enterprise, from sales, production, materials, finance, personnel to general affairs. Documentary work is complex and comprehensive.
1. The merchandiser is a job with great responsibility but little power. The work of merchandisers is based on orders and customers, and the responsibility is very important, because orders are the life of enterprises and customers are the god of enterprises. Losing orders and customers will endanger the survival of enterprises. But the power of the merchandiser is very small. He has no power, just a clerk. The strength of the merchandiser to complete his duties does not come from his authority, but from his actions.
2. The work of the merchandiser focuses on communication and coordination, rather than oppressing people with power. The work of merchandiser and customer, production department and sales department is a kind of communication and coordination, which is carried out on the premise of completing the order.
3. The job of the merchandiser is to be a customer's employee. In essence, the merchandiser serves customers and is a good consultant to customers most of the time. The merchandiser holds a lot of customer information of the enterprise, is very familiar with their demand characteristics, and also understands the production situation of the enterprise. He can comment on customers' orders, which is convenient for customers to place orders.
4. The working rhythm of the merchandiser is changeable and fast. Customers' needs are diverse. Sometimes, customers' orders are in small batches, but timely delivery is required, which requires the efficiency of merchandisers to be fast. At the same time, the customers faced by the merchandisers come from all corners of the country, and their working methods, schedules and work rhythms are different, which also requires the work rhythms of the merchandisers to be changeable.
5. The work of the merchandiser is comprehensive. The work of merchandiser involves all departments of the enterprise, which determines the comprehensiveness of its work. External merchandisers perform the duties of sales staff, while internal merchandisers perform the coordination of production management. The merchandiser must be familiar with the production process and import and export trade practices of the factory.