Business press releases are often used in enterprise marketing services, which is a common form in many press releases, especially those who do public relations and marketing, and often write such articles.
In short, a business press release is a press release that promotes an enterprise and serves its marketing. A real business press release has four essentials: four musts, three musts and four musts.
1, newsworthy
Focus on "novelty", and the content to be written should be fresh, novel and original.
2. Who, where and when to meet.
A decent press release should conform to the elements of news theory. Who is it? What time? Where is it? What happened?
3. Social (professional)
To understand the industry in which the company is located, we must first understand the market situation, obtain relevant data, and understand what information the competitive products have released. The so-called sociality means that the content should meet the concerns of the target audience in society.
This requires you to understand the audience. Different products face different consumer groups. Before writing a business press release, you should carefully understand the product, analyze the characteristics of the product and the suitable consumer groups, and then choose the appropriate words to write a business press release according to the age characteristics of the consumer groups, so as to write a high-quality press release.
4, to have enterprise characteristics, at the same time to serve the enterprise.
Business news should have enterprise characteristics. Nowadays, many articles can be written in AI, and some are omnipotent. It makes sense to change the company name to other names. Such a press release is not enough. The so-called enterprise characteristics do not mean that there is only the name of the enterprise, but that the theme of this press release is around the enterprise, with the tonality of the enterprise, in line with the culture of the enterprise and with the characteristics of the enterprise.
"Three" don't.
Do not list product manuals in groups.
It is best to convey the product features in a tone that users can easily understand. If the product description is combined, not only the text is blunt, but also the readability of the article is poor, which will give users a very bad reading experience.
Don't exaggerate and decorate the enterprise or product.
Overpackaged enterprises or products can only attract users' attention for a while. When the public knows about it, it will not only be disgusted with the enterprise or product, but also damage its image and have no credibility.
Don't write too many complaints.
If your manuscript has been introducing the efficacy of the product and explaining every point in detail, then the central idea of the manuscript no longer exists and becomes a boastful overview of the efficacy. No user will read such a manuscript seriously.
Xuntuike Media is a friend who sincerely shares experiences with you and works hard together.