E-commerce has become a modern marketing model, and more and more enterprises have begun to use this method to improve the efficiency of their companies, promote their products more effectively, and spread information more quickly and widely. Below, I will share the advantages analysis of e-commerce marketing model for you. Welcome to read and browse.
First, reduce transaction costs.
E-commerce greatly reduces the transaction costs of buyers and sellers. First, the farther the distance, the lower the cost of information transmission on the network than letters, telephones and faxes. In addition, the time is shortened, the repeated data entry is reduced, and the information cost is also reduced. Second, buyers and sellers conduct business activities through the network without the participation of intermediaries, which reduces the related links of the transaction. Third, sellers can introduce and publicize products through the Internet, which avoids a lot of expenses such as advertising and printing in the traditional way. The fourth is the implementation of e-commerce? Paperless trade? , which can reduce the file processing cost by 90%. Fifthly, the Internet enables buyers and sellers to communicate the supply and demand information in real time, making it possible to produce and sell without inventory, thus reducing the inventory cost to zero.
Second, the transaction efficiency is improved.
Because the Internet standardizes commercial messages in trade, commercial messages can be transmitted and automatically processed by computers all over the world in an instant, so that the processes of raw material procurement, product production, demand and sales, bank remittance, insurance, cargo consignment and customs declaration can be completed in the shortest time without manual intervention. In the traditional way of trade, sending information by mail, telephone and fax requires someone to participate, and each link takes a lot of time. Sometimes the transmission time is delayed and the best business opportunity is missed because of the cooperation of personnel and working hours. E-commerce overcomes the shortcomings of traditional trade methods, such as high cost, easy to make mistakes and slow processing speed, which greatly shortens the transaction time and makes the whole transaction very fast and convenient.
Third, transactions are more transparent.
The whole transaction process, such as negotiation, signing, payment and delivery notice, is conducted online. Information transmission is smooth and fast, which can ensure that all kinds of information can be checked with each other and prevent the circulation of forged information. With the strengthening of communication and verification between the issuing unit and the verification unit, fake licenses are not easy to escape the net.
Fourth, strengthen coordination.
Business activity is a coordinated process, which requires the coordination between employees and customers, producers, suppliers and business partners. In order to improve efficiency, many organizations provide interactive protocols, and e-commerce activities can be carried out on the basis of these protocols. Traditional e-commerce solutions can strengthen the interaction within the company, and e-mail is one of them, but that is only a small part of the function of coordinating employees' cooperation. The supplier is connected to the management system, and then connected to the customer's order processing, which is handled through a supply channel. In this way, the company saves time, eliminates the trouble caused by paper documents and improves efficiency.
Verb (abbreviation of verb) optimizes the allocation of social resources.
Because it is impossible for all enterprises in an industry to adopt e-commerce at the same time, those enterprises that take the lead in using e-commerce will have advantages in terms of price, output, scale expansion, market share, rule making, etc., while the average cost of enterprises that use or do not use it later may be higher than the average cost of the industry. In this way, social resources such as capital, manpower and material resources will flow from high-cost enterprises to low-cost enterprises, from low-utilization enterprises to high-utilization enterprises and from loss-making enterprises to profit-making enterprises through the interaction of market mechanism and e-commerce, thus making social resources more reasonable and optimized.
Sixth, improve the efficiency of corporate teamwork.
Within the enterprise, e-commerce mode can urge the enterprise to break the boundaries between departments, gather relevant personnel according to the market mechanism, and organize cross-functional work, thus reducing the management level and the number of managers. Because decentralized decision-making can enhance employees' sense of participation and responsibility, improve the scientific and operability of decision-making, and change the autocratic enterprise management mode in which subordinates obey superiors and superiors interfere with subordinates. In management thought, it emphasizes efficiency and agility; In the management system, pay attention to the coordination, cooperation and parallel work of all links; In the organizational function, it emphasizes the coordination, service and innovation of enterprise leaders, and strives to cultivate the team spirit of enterprise employees and enhance the cohesion of enterprises; In terms of management tasks, it emphasizes customer needs as the center.
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