Shen, founder and chairman of Kena Marketing Consulting Group.
Cross-border strategy builder and leader, executive vice president of Advertiser Research Institute of China Advertiser Association, Tsinghua Wudaokou GFD (Ph.D. in Finance), master tutor of Shanghai University, five outstanding contributors to advertising in China and ten planners in China.
Chinese name: Shen
Nationality: China.
Title: Founder and Chairman of Kena Marketing Consulting Group
Main achievements: Help Yunnan Baiyao, Dong 'e Ejiao, Wahaha, Jiuyang, Anheuser-Busch InBev and other domestic and foreign first-line brands to achieve leap-forward development.
Occupation: strategic consultant
Representative works: Cross-border Strategy, Cross-border War, Great Health-the Rise of Cross-border Pharmaceutical Companies, and A Brief History of the Brand of New China in 70 Years.
outline
Mr. Shen founded Kena Consulting in 2005. Judge of effie awards (China) of American Marketing Association, Marketing Planning Consultant of China Enterprise Pavilion of Milan Expo 20 15, Member of Academic Committee of China Advertising Association, Expert of "Media and Enterprise" in China International Advertising Festival, Executive Director of Enterprise Committee of China Children and Teenagers Fund and Autistic Children Care Fund, China 18. With more than 20 years' experience in strategic consulting industry, he has successively become the "strategic consultant" of more than 200 domestic and foreign first-line brand enterprises such as Yunnan Baiyao, Dong 'e Ejiao, Jiuyang, Wahaha, Anheuser-Busch InBev, Suntory and Stanley, helping Yunnan Baiyao to break through 100 billion yuan in market value and become the leading stock in the pharmaceutical industry.
With the coming of the era of cross-border consumption and innovation, the breakthrough and growth of China enterprises need new strategic support. Mr. Shen initiated and constructed the strategic concept system of "cross-border strategy", and became the concept leader of China strategic consulting industry with cross-border strategy monographs such as Cross-border Strategy, Cross-border War, Great Health-the Rise of Cross-border Pharmaceutical Companies, and A Brief History of the Brand of New China in 70 Years.
In 2020, the State Council State-owned Assets Supervision and Administration Commission entrusted the Advertiser Research Institute of China Advertiser Association to complete a number of industry studies, with Shen as the co-leader of the research. Specific research areas include Blue Book of Advertisers in China, Index System of Brand Competitiveness in China, and Analysis and Research on Brand and Marketing Trend. He put forward and constructed the theory of "cross-border strategy" suitable for the leap-forward development of enterprises, and was invited to participate in many high-end forums at home and abroad, interviews with mainstream media, lectures at key universities and national awards selection activities.
Character experience
With a global strategic vision and rich experience in actual market operation, Mr. Shen put forward and constructed the theory of "cross-border strategy" suitable for the leap-forward development of enterprises, and was invited to participate in high-end forums at home and abroad, interviews with mainstream media, lectures at key universities and national awards selection activities, and devoted himself to creating market growth value for enterprises through cross-border strategy.
In 2020, Shen was invited to write a column for the authoritative academic journal China Advertising.
2065438+September 2009, participated in the strategic cooperation intention meeting between China Advertisers Association and famous brands in China.
20 18 World Urban Culture Forum hosted by Shanghai Academy of Social Sciences was invited to give a keynote speech;
20 18 hosted the forum of the China enterprise library partner conference of the Russian World Cup;
20 17 was received by the leaders of Zhangzhou municipal Committee of Fujian province to discuss the regional brand strategy;
On 20 15 China advertising forum (called "advertising Davos conference"):
20 14 was hired as the strategic consultant of China Enterprise Pavilion of Milan Expo, and was invited as the "special judge" of the Golden Calf Award of Taiwan Times.
20 12 visited France and Germany and held talks with Hermes and Volkswagen, the world's luxury goods giants.
In 2009, he was invited to be the guest speaker of Yunnan Entrepreneur Elite Forum together with cultural master Yu.
In 2009, he was invited as the final judge of the Academy Award of China University Student Advertising Art Festival, and was invited to give a lecture tour of China University Student Advertising Art Festival;
In 2009, she was interviewed by China Advertising and Asian Journalist.
In 2008, China Advertising and Brand Conference served as a judge of the conference;
In 2007, he participated in the Marketing Strategic Cooperation Summit of Guangzhou TV Station;
In 2006, it won two awards of "Top Ten Planning Organizations in China" and "Top Ten Planners in China".
Character works
Transnational strategy, transnational war and great health —— The rise of multinational pharmaceutical companies, a brief history of 70-year brand in New China.
Strategic concept
Cross-border strategy is a transformative strategy in the cross-border era. It refers to breaking traditional boundaries and creating new thinking, new paths and new patterns of development through cross-border strategy implantation, collision and integration, and innovation and reconstruction, so as to realize leap-forward growth and breakthrough innovation of enterprises.
"Breaking" means breaking traditional boundaries. Cross-border strategic innovation should break old concepts, old traditions and old boundaries, and only when it is broken can it be established. Breaking is the strategic starting point of cross-border innovation.
"Reason" is the collision, fusion and reconstruction of different elements. This innovation of different elements comes not only from different industries and departments, but also from different people, different cultures, different thinking and so on. Is to find an innovative way to communicate and sing between different things.
"Long" is to realize the leap-forward growth of enterprises, which is understood from the perspective of realizing strategic achievements. Cross-border strategic innovation is not a micro-innovation, but a transformation and innovation at the strategic level and the macro-level of the market, and the driving force for enterprise growth is also a leap-forward breakthrough.