1. Strengthen real-time monitoring of online public opinion.
For enterprises, words and deeds have attracted much attention, which determines that some negative exposures can be easily amplified in a short time. Therefore, it is particularly important to grasp the online public opinion related to yourself in real time and intervene in time to prevent the crisis from breaking out. Therefore, it is suggested to strengthen the real-time monitoring of online public opinion with the help of the enterprise public opinion platform-Zhiwei Business Information, and push their own brand information, product information, word-of-mouth information, people information, competition information, policy information, industry information, etc. Real-time for the company, so as to know all kinds of voices related to it on the network for the first time, and help all kinds of sudden public opinion to be handled smoothly.
2. Do a good job in public opinion monitoring of the whole network.
As a company, it involves a wide range of people, specific fields and interests. Therefore, in order to effectively investigate the potential risk of public opinion, it is necessary to fully understand the public opinion mentioned in major online media. Therefore, it is suggested to monitor the public opinion of the whole network with the help of the enterprise public opinion platform. The scope of monitoring and collection includes but is not limited to major news media, short video platforms, news portals, social media, news clients, blogs, forums and other Internet platforms, to help ipo listed companies fully grasp their own public opinions and prevent the occurrence of online public opinion crisis.
3. Improve public opinion early warning and analysis capabilities.
In addition, for enterprises, how to accurately find or find out the related negative is the focus of online public opinion management. With the help of Zhiwei Business Information, an enterprise public opinion platform, negative information can be automatically found through intelligent semantic recognition, and alarm notices can be quickly sent through WeChat, SMS, email or client, so as to automatically mine the emotional analysis, communication traceability and public opinion analysis reports of communication websites/media, key communication nodes and netizens during the evolution of negative public opinion, and provide decision-making reference for the solution of public opinion.