● Consumption information
There are many ways to classify information. Many experts divide information into cosmic information, earth natural information and human social information. Becker theory is based on the social and economic environment of human life.
The research theory divides human social information into consumption information and product information through subdivision. With the rapid development of Internet, society has entered the information age, and the value attribute of information has been further explored. Soubei mode focuses on the research of consumer information, which can improve the added value of information, smooth the flow of information and alleviate the information asymmetry in the market through aggregation, reprocessing and detailed classification.
● Small and medium-sized enterprises
According to the statistics of Semi-monthly Talk, by the end of June 2007, the number of small and medium-sized enterprises in China had reached 42 million, accounting for 99.8% of the total number of enterprises in China. Small and medium-sized enterprises in gross domestic product,
Tax revenue and import and export account for about 60%, 53% and 68% of the country respectively. At the same time, small and medium-sized enterprises provide about 75% urban jobs and help 80% laid-off workers of state-owned enterprises find jobs again. Moreover, 66% of invention patents and more than 82% of new product development in China are completed by small and medium-sized enterprises. Small and medium-sized enterprises have become an important driving force for China's economic and social development and play an irreplaceable role.
Paying attention to small and medium-sized enterprises is paying attention to the main body of China economy. With the slowdown of global economic growth, the rising cost of raw materials and energy, and the rising cost of labor, the development of small and medium-sized enterprises has been seriously hindered, especially the tightening macro-control policies implemented by the state under the financial crisis, which has led to financing difficulties and the pressure of broken capital chain.
Becker's theory fully analyzes the present situation of economic entities in China's economic environment, takes small and medium-sized enterprises as the service object, creates profits for small and medium-sized enterprises in the way of reverse thinking, and realizes leap-forward development. 7.2. 1 solved the blind spot of traditional e-commerce services.
Compared with the traditional strategy of e-commerce platform serving enterprises, it pays more attention to the research on the demand of enterprise consumption terminals, and uses demand to guide consumption to increase the sales of enterprise products. Through a powerful database, the invisible consumer market will be displayed to enterprises, so that business opportunities can be seen and touched, and new ideas will be provided for enterprise marketing.
7.2.2 Announce the arrival of the era of network information value.
Consumption happens all the time, and the demand information is huge and chaotic. Enterprises know that their customers are spending every day, but they miss the best business opportunities because of the disorder of network information. Too much useless information hides the value of information on the network.
In Soubei mode, all demand information is aggregated, processed and created through intelligent identification and classification, which provides enterprises with the latest consumption information, shows the most cutting-edge consumption trends and personalized needs, and enables enterprises to understand the market, understand consumption and grasp consumption psychology.
In the platform, the information is no longer messy. Through the aggregation and arrangement of information, it presents the characteristics of scale, accuracy and segmentation, thus realizing the value attribute of information.
"Search North Mode" announced the arrival of the era of network information value.
7.2.3 Beke provides flexible working methods.
In the search mode, high-quality customers can be upgraded to "money treasurers". The owner of a money house can recruit members and make a profit by sorting out and publishing information about their needs. You can work full-time or part-time, regardless of time and place.
7.2.4 Improve the enthusiasm of users to use the Internet.
Mainly in two aspects:
A building an order aggregation platform for enterprises will gather a large number of merchants, and choose the most suitable merchants for trading through the quotations of different merchants to ensure the maximization of rights and interests;
B Publishing information on the Internet can earn Babe, exchange various gifts or cash, make people feel their own network value and stimulate people's enthusiasm for the Internet.
7.2.5 Promote people's awakening to the maintenance of "network sovereignty".
Becker theory clearly puts forward the viewpoint of "network wealth * * *". Every day, we are contributing to the Internet, watching videos, watching news, writing blogs, keeping diaries and shopping ... We work for the Internet, but the returns are not equal. In fact, the future online world is where * * * will benefit from participating in * * *. You can get the corresponding advertising fee by watching advertisements; Blogging costs money ... just like Subei. Com, you can get cash by publishing demand information through the search engine Soubei and clicking on it.
In the network world with personality as the mainstream, everyone should safeguard the interests of their own network sovereignty. In April 2007, Zhao Zeyu first proposed the prototype of "Soubei" model. In September of the same year, "Baker" theory was formally formed in one of his papers.
In June 2008, Zhao Zeyu formally established the Soubei.com, and the "Baker Concept" was put into practice for the first time.
Once Soubei.com was launched, it received rave reviews, especially from people in the industry.
In April 2009, Soubei. Com held a grand "information moneymaker" recruitment meeting in Dahe Jinjiang Hotel, with more than 300 people attending, and more than half of them signed the contract that day.
May 8, 2009, Soubei. Com was completely revised and launched. In just two months, 4 174 customers registered and 14030 purchase information was released. A large number of enterprise users stayed in Soubei. Com, which started the online gold rush.
On August 25th, 2009, Henan local radio station and several newspapers reported on the search for shellfish, which caused great repercussions.