Rubicon (Robbie Cohen)
Brand characteristics
Robbie Cohen)Rubicon is an American menswear brand, which attracts the attention of global fashionistas with its simple, elegant and fashionable style, and fully shows the tastes and personalities of successful people and urban fashionistas. Robbie Cohen Rubicon is a world-leading menswear brand with its international brand concept and American fashion elements.
brand introduction
Rubicon founder Rogan gregor1942 was born in new york, USA, studied at the famous new york Fashion Institute (F.I.T), and 1968 founded AWALKIR Company.
Logan Gregg is the most famous fashion designer in America. Its product range is not only high-grade, high-grade classics, but also an advocate of young people's fashion gender-free perfume and denim clothing.
Rubicon advocates minimalism and modern cosmopolitanism, and uses a large number of natural materials such as silk, satin, hemp, cotton and wool, which are neatly cut and neutral in color, presenting a clean and perfect image, laying the foundation for Rubicon's design. Rogan Gregor introduced a simple and generous suit jacket at the beginning of the design, which was immediately favored by new york department stores and made Logan gregor famous. After that, Rogan Gregor's simple lines and restrained design created a comfortable and pleasant dressing attitude, and because of its simple style and easy mass production, it was deeply loved by the upper and middle class tasters in the metropolis at that time.
From 1968 to now, Rogan Gregor has been in the fashion world for 30 years, enjoying a high reputation, and is considered as a representative figure in the American fashion world today. He believes that American fashion today is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also the design concept of Logan gregor. He said: "I also found that the essence of American also has the characteristics of internationalization. Just like new york, it is not a typical American city, but a typical international city. The same is true of London, Tokyo or Seoul. People living in these cities will respond to my design because their lives and needs are very similar. Modern people have their universality no matter where they live. "
Brand concept
The design style of Rubicon clothing products fully embodies the characteristics of individuality, functionality, naturalness, comfort and practicality, which makes the wearer believe that Rubicon clothing is not only suitable for themselves, but also suitable for their favorite lifestyle. Styles and fabrics emphasize the functionality and comfort that outdoor sportswear should have. The design and production strictly follow AWALKIR's product concept, and each model must be strictly approved by the US before it can be listed.
Brand development
For a long time, Logan gregor's career has soared, and he has won the famous costume award for four times in a row. His related products emerge one after another, and the momentum is extremely amazing. Because it is full of New York lifestyle, rubicon clothing has become the favorite of a new generation of successful men's brands. Just like the perfectionism insisted by the founder, every rubicon product looks so perfect. Rubicon, as an advocate of denim clothing, has been integrating various elements for many years to create a fashionable denim life. On 20 1 1 year, AWALKIR officially entered the e-commerce market in China with the first-line denim brand Rubicon, which will be a great blessing for all people who like Rubicon jeans and pursue high-end taste in China.