The full agenda of the main forum of the summit has been disclosed, and the cutting-edge issues are previewed as follows:
This year's CMO Value Marketing Summit and Goldsmith Awards Ceremony, in addition to the main forum, also set up an education sub-forum, which was held on the first day of the summit (65438+February 29th). The specific agenda will be presented in subsequent reports, so stay tuned!
The 4th CMO Value Marketing Summit and Goldsmith Awards Ceremony in 2020, looking forward to your arrival!
Liu Shengqiang, director of the Consumer Laboratory of China Institute of Telecommunications and director of the Joint Laboratory of China User Experience Alliance (Ministry of Industry and Information Technology), accepted the invitation and confirmed to attend the 4th CMO Value Marketing Summit and the Goldsmith Awards Ceremony, and was the guest speaker of "Marketing Change in the Digital Age-Three Major Changes and Three Major Points" at the "main venue" on the morning of February 30th.
Guest introduction: Liu Shengqiang
Director of Consumer Laboratory of China Telecom Research Institute CJM Studio of China Telecom Customer Journey Innovation Studio Leader of Expert Committee of China Telecom Research Institute Chairman of China User Experience Alliance South China Branch Director of China User Experience Alliance Joint Laboratory
Mr. Liu Shengqiang has 65,438+08 years of research experience in communication and Internet market, and led the establishment of the first user experience team and laboratory of China Telecom. His research fields include consumer research, customer experience and design, digital transformation, digital tools and platforms. Responsible for and participated in the construction of China Telecom's customer experience management system, as well as the design and optimization of user experience of key Internet products. He initiated the establishment of UXTOOLS, the first domestic user experience digital tool and platform research community, and concurrently served as the director of the joint laboratory of China User Experience Alliance and the chairman of South China Branch.
Attendance time: 65438+the "main venue" on the morning of February 30th.
Theme: "Marketing changes in the digital age-three major changes and three key points"
Wang Chuandong, Vice President of Lenovo Group and Chief Marketing Officer of China District, accepted the invitation and confirmed to attend the 4th CMO Value Marketing Summit and Goldsmith Award Ceremony, and served as the guest of the round table of "Intelligence+Innovation Leading the New Era of Marketing" on the morning of 65438+February 30th.
Guest introduction: Wang Chuandong
Vice President of Lenovo Group and Chief Marketing Officer of China
Mr. Wang Chuandong, currently the vice president of Lenovo Group and the chief marketing officer of China District, is fully responsible for the strategic positioning and integrated marketing promotion of Lenovo's China market, brands and products, as well as the core work of Lenovo Group's corporate social responsibility. Mr. Wang Chuandong joined Lenovo Group from May 2065438 to May 2005 as the vice president of Lenovo Group and the chief marketing officer of China. With rich experience in integrated marketing and in-depth insight into the media environment, he led the team to keep up with the development trend of the Internet, constantly promoted the integration of marketing strategies in China, helped the Group to reshape its brand image, and made important contributions to Lenovo's brand promotion and marketing.
Mr. Wang Chuandong has more than 18 years of working experience, and has profound insights in the fields of electronic communication, Internet, traditional media and new media. Before joining Lenovo Group, he served as senior public relations manager and marketing director of Siemens (China) Communication Group in China from March 5438, 2006 to July 2007. Before that, he worked in Tianya. Com, successfully built its brand image as a social media portal, and worked for the well-known media China Daily earlier, accumulating rich media resources and communication experience.
Pan, founder and CEO of Runwise, accepted the invitation and confirmed to attend the 4th Value Marketing Summit and Award Ceremony to explain the marketing innovation trend report 202 1 jointly released by CMO Training Camp for the guests.
Guest introduction: Pan
Founder and CEO of Runwise
Pan Yingxing, co-founding partner of Runzhi Venture Capital, former partner of EY and IBM Consulting in Greater China, has been focusing on strategy and transformation and innovation/entrepreneurship consulting for 25+ years, is active in the global digital innovation community, and is a lean innovation/entrepreneurship expert.
He has provided large-scale innovative consulting services for many large enterprises such as Apple, Huawei and Suning. Provide innovative acceleration services for many large enterprises such as Mercedes-Benz Group, Chain Home, Wanda and Kungfu; Introduced lean entrepreneurship, design thinking and agile management practice to 40+ startups, and achieved a growth breakthrough from 0 to N.
Attendance time: 65438+the "main venue" on the morning of February 29th.
Sharing theme: trend release: CMO training camp jointly released "20021year CMO marketing innovation trend report interpretation"
The founder of luxury car poison &; Ji Wenhua, the founder of Laojihao House, accepted the invitation and confirmed to attend the 4th CMO Value Marketing Summit and Goldsmith Award Ceremony, and served as the guest of "User Experience-How to Love Users" on the morning of 65438+February 29th.
Guest introduction: Ji Wenhua
The founder of luxury car poison &; Founder of Old Jihaozhai.
After 90 slash youth, the annual sales of a mobile phone customer alone is more than 6 billion, and the total annual sales are 10 billion. I dropped out of junior high school to do business, burn coal, grow vegetables and sell vegetables. I drove a van for six years and sold hundreds of millions of luxury cars. Cross-border catering has actually opened a "pressure cooker oyster" that has exploded on the Internet. This "character" is called Lao Ji.
Attendance time: 65438+the "main venue" on the morning of February 29th.
Sharing theme: Roundtable "User Experience-How to Love Users"